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Definition of 'Boomernomics'
An investing strategy that involves buying equities directly related to the spending behavior of baby boomers (people born between 1946 and 1964).
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Investopedia explains 'Boomernomics'
Areas such as biotech, healthcare and luxury cars are the kinds of companies that stand to benefit from this age group. People using the boomernomics investing strategy also invest in companies that offer products such as motor homes or dentures, which are geared toward aging or retiring consumers.
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Search results for 'Boomernomics'
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http://stocks.investopedia.com/stock-analysis/2007/Finding_The_Next_Intuitive_Surgical_NUVA.aspx
... A major theme that most investors will agree upon is the potential investment
opportunities developing as baby boomers age - sometimes called boomernomics. ...
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http://www.investopedia.com/articles/financialcareers/08/generational-marketing.asp
... (For more on "boomernomics", check out Boomers: Twisting The Retirement Mindset.)
Segmenting the Generations Generational marketing has emerged as a means of ...
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