Brand Piracy

DEFINITION of 'Brand Piracy'

When a product is named similarly to a well-known brand so that consumers may mistake it for the actual brand-name. Brand piracy is common among products that can easily be replicated. The copies often have logos that resemble the design of the genuine product, be it layout, symbols, color or font. Oftentimes, this is done on purpose by a company to mislead consumers and gain some market share.

BREAKING DOWN 'Brand Piracy'

Commonly known as "knock offs," these products are an infringement of trademark laws and are considered a form of brand piracy. Many cases of brand piracy have occurred throughout China and India, where several law suits have been filed. Companies spend years and millions of dollars building and vigorously protecting their brand names.

RELATED TERMS
  1. Brand

    A distinguishing symbol, mark, logo, name, word, sentence or ...
  2. Brand Identity

    Brand identity is the way a business wants consumers to perceive ...
  3. Brand Management

    A function of marketing that uses techniques to increase the ...
  4. Brand Equity

    The value premium that a company realizes from a product with ...
  5. Brand Loyalty

    When consumers become committed to your brand and make repeat ...
  6. Brand Personality

    A set of human characteristics that are attributed to a brand ...
Related Articles
  1. Entrepreneurship & Small Business

    Explaining Brand Equity

    The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
  2. Financial Advisor

    Why These Are the Most Valuable Brands of 2015

    A company's brand can be worth billions of dollars. Here are the most valuable global brands in 2015.
  3. Investing

    The Power Of Branding

    It's the ultimate economic moat, and we look at the approaches and effects of good and bad branding.
  4. Investing

    Understanding Brand Identity

    A brand identity comes from visible elements, such as the company name, the design of its logo, its packaging design, and colors, tagline and typeface.
  5. Investing

    How Companies Create A Brand

    We take a hands-on approach to creating a brand, and see what it can mean as an investor.
  6. Insights

    Top 100 Most Valuable Global Brands 2016

    A look at the BrandZ 100 Most Valuable Global Brands Report
  7. Financial Advisor

    7 Iconic Brands That No Longer Exist

    Understand the value of branding and what makes good brands great. Learn about seven iconic brands that failed and no longer exist.
  8. Insights

    Top 20 Brands Worth More in 2016 (WPPGY, AMZN)

    A look at the top 20 brands whose value has increased in 2016.
  9. Personal Finance

    Understanding Product Lines

    A product line is a group of related products manufactured by the same company.
  10. Markets

    Sector Spotlight: Rise of the Disruptor Brands

    Find out how the success of technology-based companies like Facebook, Netflix and Uber has helped drive consumer expectations to extraordinary heights.
RELATED FAQS
  1. Why is brand equity considered an intangible asset?

    Brand equity is an intangible asset because the value of the brand is not a physical asset and is instead determined by consumer ... Read Answer >>
  2. How does brand image and marketing affect market share?

    Building a positive brand image is a must for companies that want an edge over the competition. Learn how marketing and branding ... Read Answer >>
  3. What are some of the benefits of positive brand equity?

    Learn how having positive brand equity enables companies to make a higher margin on sales and spend less money on marketing ... Read Answer >>
  4. What impact does brand equity have on profit margins?

    Learn how both positive and negative brand equity affects profit margins by influencing profit per customer, sales volume ... Read Answer >>
  5. What are some of the ways that a company can improve its brand equity?

    Learn why brand equity is so valuable in business. These strategies for gaining high exposure and a great reputation will ... Read Answer >>
  6. What are some examples of companies or products that have outstanding brand equity?

    Brand equity is the heart of reputation building for companies and products. With solid equity, the quality of a service ... Read Answer >>
Hot Definitions
  1. Duration

    A measure of the sensitivity of the price (the value of principal) of a fixed-income investment to a change in interest rates. ...
  2. Dove

    An economic policy advisor who promotes monetary policies that involve the maintenance of low interest rates, believing that ...
  3. Cyclical Stock

    An equity security whose price is affected by ups and downs in the overall economy. Cyclical stocks typically relate to companies ...
  4. Front Running

    The unethical practice of a broker trading an equity based on information from the analyst department before his or her clients ...
  5. After-Hours Trading - AHT

    Trading after regular trading hours on the major exchanges. The increasing popularity of electronic communication networks ...
  6. Omnibus Account

    An account between two futures merchants (brokers). It involves the transaction of individual accounts which are combined ...
Trading Center