Brand Recognition
Definition of 'Brand Recognition'The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors. |
|
Investopedia explains 'Brand Recognition'To measure brand recognition and the effectiveness of promotional campaigns, many companies will perform experiments on study groups. Both aided and unaided recall tests may be used. With similar products, brand recognition will result in higher sales, even if both brands are of equal quality. |
Related Definitions
Articles Of Interest
-
Choosing An Advisor: Wall Street Vs. Main Street
A high-profile brand name alone won't meet your personal investing needs. This article will show you what else to look for. -
The Marketing Director's Pitch
Are your shoulder's wide enough to carry a company's reputation? -
Sales Director Career Provides Daily Challenge
Find out what you need to do to close the deal on this investment management position. -
The Green Marketing Machine
Don't let corporations greenwash their dirty laundry. Learn how to spot a phony. -
3 Secrets Of Successful Companies
Make smart investments by spotting up-and-coming success stories early. -
Student Financial Aid Changes: FAFSA 2013
Here is a look at some of the major changes to FAFSA in 2013 and how they will affect students' financial aid. -
4 Of Today’s Finance Undergraduates Share Their Experiences And Advice
In this article, we'll take a look at what four real-life finance students are studying this fall, what jobs and internships they've held, what challenges they've encountered, and what they consider ... -
7 Courses Finance Students Should Take
These college classes will help you prepare for the working world. Learn how to stand out from your peers. -
Tax Holidays For Back-To-School Shopping 2013
Find out the types of back-to-school purchases that are exempt from sales tax for each state that is holding a tax holiday. -
Is That Finance Internship Worth It?
There are a lot facters to consider when pursuing a financial internshp. Here are some insights from several experts, to help you make some difficult decisions.
Free Annual Reports