Brand Recognition

What is 'Brand Recognition'

The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors.

BREAKING DOWN 'Brand Recognition'

To measure brand recognition and the effectiveness of promotional campaigns, many companies will perform experiments on study groups. Both aided and unaided recall tests may be used. With similar products, brand recognition will result in higher sales, even if both brands are of equal quality.

RELATED TERMS
  1. Brand

    A distinguishing symbol, mark, logo, name, word, sentence or ...
  2. Brand Management

    A function of marketing that uses techniques to increase the ...
  3. Brand Identity

    Brand identity is the way a business wants consumers to perceive ...
  4. Brand Equity

    The value premium that a company realizes from a product with ...
  5. Brand Personality

    A set of human characteristics that are attributed to a brand ...
  6. Cult Brand

    A product or service that has an energetic and loyal customer ...
Related Articles
  1. Investing Basics

    Why These Are the Most Valuable Brands of 2015

    A company's brand can be worth billions of dollars. Here are the most valuable global brands in 2015.
  2. Economics

    Explaining Brand Equity

    The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
  3. Entrepreneurship

    The Power Of Branding

    It's the ultimate economic moat, and we look at the approaches and effects of good and bad branding.
  4. Economics

    Understanding Brand Identity

    A brand identity comes from visible elements, such as the company name, the design of its logo, its packaging design, and colors, tagline and typeface.
  5. Economics

    Understanding Product Lines

    A product line is a group of related products manufactured by the same company.
  6. Budgeting

    Paying for the Name

    Spot and avoid the money wasters that are slowly eating away at your wallet and bank account.
  7. Economics

    Understanding Revenue Recognition

    Revenue recognition is an accounting term describing how and when a company records revenue in its accounting records.
  8. Investing Basics

    7 Iconic Brands That No Longer Exist

    Understand the value of branding and what makes good brands great. Learn about seven iconic brands that failed and no longer exist.
  9. Personal Finance

    5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to the audience what the brand represents.
  10. Markets

    Indian Tech Startups Eye The Future With Visual Recognition

    Using visual recognition technology, Indian tech companies are hoping to help online merchants close more sales from consumers who are on mobile devices.
RELATED FAQS
  1. How does brand image and marketing affect market share?

    Building a positive brand image is a must for companies that want an edge over the competition. Learn how marketing and branding ... Read Answer >>
  2. Why is brand equity considered an intangible asset?

    Brand equity is an intangible asset because the value of the brand is not a physical asset and is instead determined by consumer ... Read Answer >>
  3. What are some of the benefits of positive brand equity?

    Learn how having positive brand equity enables companies to make a higher margin on sales and spend less money on marketing ... Read Answer >>
  4. What impact does brand equity have on profit margins?

    Learn how both positive and negative brand equity affects profit margins by influencing profit per customer, sales volume ... Read Answer >>
  5. What are some of the ways that a company can improve its brand equity?

    Learn why brand equity is so valuable in business. These strategies for gaining high exposure and a great reputation will ... Read Answer >>
  6. What are some examples of companies or products that have outstanding brand equity?

    Brand equity is the heart of reputation building for companies and products. With solid equity, the quality of a service ... Read Answer >>
Hot Definitions
  1. Law Of Demand

    A microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer ...
  2. Cost Of Debt

    The effective rate that a company pays on its current debt. This can be measured in either before- or after-tax returns; ...
  3. Yield Curve

    A line that plots the interest rates, at a set point in time, of bonds having equal credit quality, but differing maturity ...
  4. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  5. Keynesian Economics

    An economic theory of total spending in the economy and its effects on output and inflation. Keynesian economics was developed ...
  6. Society for Worldwide Interbank Financial Telecommunications ...

    A member-owned cooperative that provides safe and secure financial transactions for its members. Established in 1973, the ...
Trading Center