Brand Recognition

Filed Under » , , ,
Dictionary Says

Definition of 'Brand Recognition'

The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors.
Investopedia Says

Investopedia explains 'Brand Recognition'

To measure brand recognition and the effectiveness of promotional campaigns, many companies will perform experiments on study groups. Both aided and unaided recall tests may be used. With similar products, brand recognition will result in higher sales, even if both brands are of equal quality.

Articles Of Interest

  1.

    Choosing An Advisor: Wall Street Vs. Main Street

    A high-profile brand name alone won't meet your personal investing needs. This article will show you what else to look for.

  2. The Marketing Director's Pitch

    Are your shoulder's wide enough to carry a company's reputation?

  3. Sales Director Career Provides Daily Challenge

    Find out what you need to do to close the deal on this investment management position.

  4. The Green Marketing Machine

    Don't let corporations greenwash their dirty laundry. Learn how to spot a phony.

  5. 3 Secrets Of Successful Companies

    Make smart investments by spotting up-and-coming success stories early.

  6. Student Financial Aid Changes: FAFSA 2013

    Here is a look at some of the major changes to FAFSA in 2013 and how they will affect students' financial aid.

  7. 4 Of Today’s Finance Undergraduates Share Their Experiences And Advice

    In this article, we'll take a look at what four real-life finance students are studying this fall, what jobs and internships they've held, what challenges they've encountered, and what they consider ...

  8. 7 Courses Finance Students Should Take

    These college classes will help you prepare for the working world. Learn how to stand out from your peers.

  9. Tax Holidays For Back-To-School Shopping 2013

    Find out the types of back-to-school purchases that are exempt from sales tax for each state that is holding a tax holiday.

  10. Is That Finance Internship Worth It?

    There are a lot facters to consider when pursuing a financial internshp. Here are some insights from several experts, to help you make some difficult decisions.
comments powered by Disqus
Marketplace
Hot Definitions

  1. Racketeering

    Racketeering refers to criminal activity that is performed to benefit an organization such as a crime syndicate. Examples of racketeering activity include...

  2. Lawful Money

    Any form of currency issued by the United States Treasury and not the Federal Reserve System, including gold and silver coins, Treasury notes, and Treasury bonds. Lawful money stands in contrast to fiat money, to which the government assigns value although it has no intrinsic value of its own and is not backed by reserves.

  3. Fast Market Rule

    A rule in the United Kingdom that permits market makers to trade outside quoted ranges, when an exchange determines that market movements are so sharp that quotes cannot be kept current.

  4. Absorption Rate

    The rate at which available homes are sold in a specific real estate market during a given time period.

  5. Yellow Sheets

    A United States bulletin that provides updated bid and ask prices as well as other information on over-the-counter (OTC) corporate bonds...

  6. Bailment

    The contractual transfer of possession of assets or property for a specific objective.
Trading Center