Brand Recognition


DEFINITION of 'Brand Recognition'

The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being explicitly exposed to the company's name, but rather through visual signifiers like logos, slogans and colors.

BREAKING DOWN 'Brand Recognition'

To measure brand recognition and the effectiveness of promotional campaigns, many companies will perform experiments on study groups. Both aided and unaided recall tests may be used. With similar products, brand recognition will result in higher sales, even if both brands are of equal quality.

  1. Brand

    A distinguishing symbol, mark, logo, name, word, sentence or ...
  2. Corporate Umbrella

    A masterbrand that provides structure for and lends credibility ...
  3. Brand Extension

    A common method of launching a new product by using an existing ...
  4. Brand Piracy

    When a product is named similarly to a well-known brand so that ...
  5. Word-Of-Mouth Marketing - WOM Marketing

    When a consumer's interest for a company's product or service ...
  6. Brand Management

    A function of marketing that uses techniques to increase the ...
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