Brand

Assets that have a physical form. Tangible assets include both fixed assets, such as machinery, buildings and land, and current assets, such as inventory. The opposite of a tangible ...

A symbol, word, phrase, logo, or combination of these that legally distinguishes one company's product from any others. Any infringement on a trademark is illegal and therefore grounds ...

The likelihood that consumers recognize the existence and availability of a company's product or service. Creating brand awareness is one of the key steps in promoting a product.

The ownership of intellectual property by the item's creator. Copyright law gives creators of original ideas, art, etc. the exclusive right to further develop them for a given amount of ...

A graphical mark used to identify a company, organization, product or brand. Logos can be displayed along side - or in lieu of - a company's name in order to generate awareness of the ...

A marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This ...

A type of consumer product that lacks a widely recognized name or logo because it typically isn't advertised. Generic brands are usually less expensive than brand-name products due to ...

These cash incentives lure in consumers, who are often unable to collect on the deal.

Do you have what it takes to work in this fast-paced field? This article will help you determine if marketing is for you.

This tutorial teaches the basics of one of the most important economic topics. A must for all investors.