Brand

AAA

DEFINITION of 'Brand'

A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.

BREAKING DOWN 'Brand'

Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity - possessing very recognizable brands of products - are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.

Legal protection given to a brand name is called a trademark.

RELATED TERMS
  1. Cult Brand

    A product or service that has an energetic and loyal customer ...
  2. Logo

    A graphical mark used to identify a company, organization, product ...
  3. Generic Brand

    A type of consumer product that lacks a widely recognized name ...
  4. Cobranding

    A marketing partnership between at least two different brands ...
  5. Copyright

    The ownership of intellectual property by the item's creator. ...
  6. Equity

    1. A stock or any other security representing an ownership interest. ...
Related Articles
  1. Stock Analysis

    How Much Coca-Cola Spends on Advertising

    Learn about Coca-Cola's ad spending and why the company has decided to spend the amount of money it does. Understand comparable companies and industries.
  2. Stock Analysis

    Looking to Invest in Coca-Cola? Here's What to Expect

    Learn about the Coca-Cola company as well as the industry in which it operates. Understand what its investors should expect of the company.
  3. Stock Analysis

    The Top Performing Airlines Right Now

    Learn about the airline industry and its top-performing companies. Understand these top-emerging airlines and why they have taken more market share.
  4. Active Trading

    Competitive Advantage Counts

    What's the best indicator of a company's future success? Its ability to succeed when others fail.
  5. Personal Finance

    Hidden Costs Of Product Rebates

    These cash incentives lure in consumers, who are often unable to collect on the deal.
  6. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  7. Professionals

    3 MBA Double Majors That Boost Your Value

    Find out how to fast track with a double major, and give you career the edge it needs.
  8. Professionals

    A Career Guide For Marketing Majors

    Do you have what it takes to work in this fast-paced field? This article will help you determine if marketing is for you.
  9. Entrepreneurship

    Top 5 Startups That Emerged in Raleigh

    Learn about the startup scene in the Research Triangle hub of Raleigh, North Carolina. Discover which startups are the hottest to emerge from this tech city.
  10. Markets

    How TheSkimm Works and Makes Money

    Obtain information on the popular news digest newsletter, theSkimm, and understand how email newsletter publishers generate revenues.
RELATED FAQS
  1. What are the pros and cons of a business temporarily closing once a shutdown point ...

    The first and primary benefit of a business stopping operations after crossing a shutdown point is that it won't run the ... Read Full Answer >>
  2. What is Jeff Weiner's personal business philosophy?

    Jeff Weiner, LinkedIn's CEO, is a visionary entrepreneur who believes that companies should focus on bringing value to their ... Read Full Answer >>
  3. What is an economic moat?

    The term economic moat, coined and popularized by Warren Buffett, refers to a business' ability to maintain competitive advantages ... Read Full Answer >>
  4. How does a long tail become profitable?

    A long tail becomes profitable because the costs to produce, market and distribute a product or service in a niche are low, ... Read Full Answer >>
  5. How do companies with a large product portfolio use BCG Analysis?

    BCG analysis is used to evaluate an organization's product portfolio in sales planning and marketing. It is specifically ... Read Full Answer >>
  6. What are the similarities between product differentiation and product positioning?

    Product differentiation and product positioning are important elements in a marketing plan, and most marketing strategies ... Read Full Answer >>

You May Also Like

Hot Definitions
  1. Tiger Cub Economies

    The four Southeast Asian economies of Indonesia, Malaysia, the Philippines and Thailand. Tiger cub economy indicates that ...
  2. Gorilla

    A company that dominates an industry without having a complete monopoly. A gorilla firm has large control of the pricing ...
  3. Elephants

    Slang for large institutions that have the funds to make high volumes trades. Due to the large volumes of stock that elephants ...
  4. Widow's Exemption

    In general terms, a widow's exemption refers to the amount that can be deducted from taxable income by a widow, thereby reducing ...
  5. Wedding Warrant

    A warrant that can only be exercised if the host asset, typically a bond or preferred stock, is surrendered. Until the call ...
  6. Marlboro Friday

    A reference to Friday, April 2, 1993, when Philip Morris, the maker of Marlboro cigarettes, announced that it would be cutting ...
Trading Center
×

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!