Brand

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DEFINITION of 'Brand'

A distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.

INVESTOPEDIA EXPLAINS 'Brand'

Once a brand has created positive sentiment among its target audience, the firm is said to have built brand equity. Some examples of firms with brand equity - possessing very recognizable brands of products - are Microsoft, Coca-Cola, Ferrari, Sony, The Gap and Nokia.

Legal protection given to a brand name is called a trademark.

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