Brand Equity

What Does Brand Equity Mean?
An intangible value-added aspect of a particular good that is otherwise not considered unique.

Investopedia explains Brand Equity
Brand equity is created through aggressive mass marketing campaigns. Good examples of companies with strong brand equity are corporations such as Nike and Coca-Cola, whose corporate logos are recognized worldwide.

Related Terms

Brand
Brand Awareness
Calculated Intangible Value - CIV
First Mover
Franchisee
Intangible Asset
Switching Costs
Tangible Asset
Trademark
Value Proposition
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