Investopedia explains 'Broker's Open House'
Many real estate agents believe that a broker's open house is infinitely more valuable than a standard open house, because it helps to spread the word about the home being offered for sale and also because they facilitate the exchange of unbiased - or at least less biased - information. For example, another agent may offer some professional feedback as to how well the home shows relative to other homes in the neighborhood.
On the other hand, with multiple pictures and virtual tours available via the Internet, the costs of a broker's open house outweigh its benefits, in the minds of some.
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