Investopedia explains 'Bull'
Bulls are optimistic investors who are presently predicting good things for the market, and are attempting to profit from this upward movement.
For example, if you are bullish on the S&P 500, you will attempt to profit from a rise in the index by "going long" on it. Bears, in comparison, are pessimistic and believe that a particular security, commodity or entity will suffer a decline in price.
Bullishness does not necessarily apply only to the stock market; you could, for example, be bullish on just about anything, including real estate or commodities, like soy beans, crude oil or even peanuts.
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