Business-To-Business Advertising

Filed Under »
Dictionary Says

Definition of 'Business-To-Business Advertising'

Marketing efforts directed toward other businesses rather to individual consumers. Business-to-business advertising may involve the promotion of products such as copier machines, or services such as human resources consulting or logistics, that are primarily designed for businesses.
Investopedia Says

Investopedia explains 'Business-To-Business Advertising'

While business-to-consumer advertising focuses on reaching a household's decision-maker, business-to-business advertising focuses on reaching the employees of a business responsible for making capital decisions or who are in charge of purchasing. While consumers may be able to make rapid decisions on whether a product is of interest, businesses are often slower and have to go through a more complex process because the cost of products for a business can be high and may require approval from several levels of management.
Search results for

'Business-To-Business Advertising'

  • In Small Business, Success Is Spelled With 5 "C"s

    http://www.investopedia.com/articles/pf/09/small-business-five-cs.asp
    ... Branding is a non-product-specific form of advertising designed to ... Those businesses
    providing business-to-business services tend to benefit most from this type ...

  • 7 Popular Marketing Techniques For Small Businesses

    http://www.investopedia.com/articles/financial-theory/11/small-business-marketing-techniques.asp
    ... This includes business-to-business referrals. ... See The Marketing Director's Pitch.)
    5. Follow-Up Advertising can help you get a job, but what you do after a job ...

  • 4 Tips For Buying Stocks In A Recession

    http://www.investopedia.com/articles/stocks/08/recession-tips.asp
    ... According to the same McGraw-Hill study, "business-to-business firms that maintained
    or increased their advertising expenditures during the 1981-82 recession ...

Related Articles

Bank Rates
Product Today Last Wk
$10K MMA 0.50% 0.51%
MMA 0.45% 0.46%
6 Month CD 0.46% 0.47%
1 Year CD 0.70% 0.75%
5 Year CD 1.46% 1.46%
1 Year Jumbo CD 0.66% 0.67%
Rate data provided by Bankrate
Product Today Last Wk
$30K HELOC 4.59% 4.60%
$30K Home Equity Loan 5.74% 5.77%
$50K Home Equity Loan 5.45% 5.50%
$50K HELOC 4.24% 4.24%
$100K Home Equity Loan 5.41% 5.46%
$100K HELOC 4.13% 4.13%
Rate data provided by Bankrate
Product Today Last Wk
30 Year Fixed 3.80% 3.80%
15 Year Fixed 3.09% 3.11%
1 Year ARM 3.54% 3.53%
30 Year Fixed Jumbo 4.38% 4.38%
5/1 ARM 2.65% 2.69%
3/1 ARM 2.69% 2.69%
Rate data provided by Bankrate
Product Today Last Wk
60 Month Used Car Loan 4.51% 4.51%
48 Month Used Car Loan 4.35% 4.35%
48 Month New Car Loan 3.24% 3.24%
36 Month Used Car Loan 4.34% 4.36%
36 Month New Car Loan 3.11% 3.13%
60 Month New Car Loan 3.35% 3.34%
Rate data provided by Bankrate
Partner Links