Business-To-Business Advertising

AAA

DEFINITION of 'Business-To-Business Advertising'

Marketing efforts directed toward other businesses rather to individual consumers. Business-to-business advertising may involve the promotion of products such as copier machines, or services such as human resources consulting or logistics, that are primarily designed for businesses.

INVESTOPEDIA EXPLAINS 'Business-To-Business Advertising'

While business-to-consumer advertising focuses on reaching a household's decision-maker, business-to-business advertising focuses on reaching the employees of a business responsible for making capital decisions or who are in charge of purchasing. While consumers may be able to make rapid decisions on whether a product is of interest, businesses are often slower and have to go through a more complex process because the cost of products for a business can be high and may require approval from several levels of management.

RELATED TERMS
  1. Customer To Customer (C2C)

    A business model that facilitates an environment where customers ...
  2. Sales Lead

    A prospective consumer of a product or service that is created ...
  3. Marketing Campaign

    Specific activities designed to promote a product, service or ...
  4. Business To Business - B To B

    A type of commerce transaction that exists between businesses, ...
  5. Business To Consumer - B To C

    Business or transactions conducted directly between a company ...
  6. Business Model

    The plan implemented by a company to generate revenue and make ...
Related Articles
  1. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  2. How To Target Ideal Customers
    Professionals

    How To Target Ideal Customers

  3. The Lucrative World Of Third-Party Marketing
    Professionals

    The Lucrative World Of Third-Party Marketing

  4. 10 Breakout Ideas For Small Businesses ...
    Entrepreneurship

    10 Breakout Ideas For Small Businesses ...

Hot Definitions
  1. Hyperinflation

    Extremely rapid or out of control inflation. There is no precise numerical definition to hyperinflation. Hyperinflation is ...
  2. Gross Rate Of Return

    The total rate of return on an investment before the deduction of any fees or expenses. The gross rate of return is quoted ...
  3. Debit Spread

    Two options with different market prices that an investor trades on the same underlying security. The higher priced option ...
  4. Leading Indicator

    A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators ...
  5. Wage-Price Spiral

    A macroeconomic theory to explain the cause-and-effect relationship between rising wages and rising prices, or inflation. ...
  6. Accelerated Depreciation

    Any method of depreciation used for accounting or income tax purposes that allows greater deductions in the earlier years ...
Trading Center