Business Risk

What Does Business Risk Mean?
The risk that a company will not have adequate cash flow to meet its operating expenses.

Investopedia explains Business Risk
A company's risk is composed of  financial risk, which is linked to debt, and risk, which is often linked to economic climate. If a company is entirely financed by equity, it would pose almost no financial risk, but, it would be susceptible to business risk or changes in the overall economic climate.