Carlos Criado-Perez

AAA

DEFINITION of 'Carlos Criado-Perez'

Former CEO of U.K.-based Safeway PLC. Carlos Criado-Perez was born in 1952 in Buenos Aires, and began his career with Dutch company SHV Makro, a cash-and-carry wholesaler, in 1976. He went to the United States in 1997 to work for Wal-Mart as COO of its international division before landing at Safeway in 1999, where he was CEO until 2004.

INVESTOPEDIA EXPLAINS 'Carlos Criado-Perez'

Safeway hired Criado-Perez to turn the company around, which he accomplished by drawing in customers with deeply discounted items and catching competing supermarkets off guard. He also changed stores' merchandising tactics to make the shopping experience more pleasant for customers. However, the company was taken over in 2004 by smaller competitor William Morrison, a transaction in which the government prohibited Safeway's three larger rivals from bidding because of competition concerns.



RELATED TERMS
  1. Chairman

    An executive elected by a company's board of directors that is ...
  2. Corporate Headquarters

    A place where a company's executive offices and executives' direct ...
  3. Consumer Staples

    Essential products such as food, beverages, tobacco and household ...
  4. Corporate Action

    Any event that brings material change to a company and affects ...
  5. Corporate Governance

    The system of rules, practices and processes by which a company ...
  6. Household Expenses

    A per person breakdown of general living expenses. It includes ...
Related Articles
  1. 22 Ways To Fight Rising Food Prices
    Budgeting

    22 Ways To Fight Rising Food Prices

  2. Evaluating A Company's Management
    Active Trading Fundamentals

    Evaluating A Company's Management

  3. Management Strategies From A Top CEO
    Professionals

    Management Strategies From A Top CEO

  4. The Best CEOs Listen To The Street
    Active Trading

    The Best CEOs Listen To The Street

comments powered by Disqus
Hot Definitions
  1. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  2. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  3. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  4. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  5. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  6. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
Trading Center