Carlos Criado-Perez

AAA

DEFINITION of 'Carlos Criado-Perez'

Former CEO of U.K.-based Safeway PLC. Carlos Criado-Perez was born in 1952 in Buenos Aires, and began his career with Dutch company SHV Makro, a cash-and-carry wholesaler, in 1976. He went to the United States in 1997 to work for Wal-Mart as COO of its international division before landing at Safeway in 1999, where he was CEO until 2004.

INVESTOPEDIA EXPLAINS 'Carlos Criado-Perez'

Safeway hired Criado-Perez to turn the company around, which he accomplished by drawing in customers with deeply discounted items and catching competing supermarkets off guard. He also changed stores' merchandising tactics to make the shopping experience more pleasant for customers. However, the company was taken over in 2004 by smaller competitor William Morrison, a transaction in which the government prohibited Safeway's three larger rivals from bidding because of competition concerns.



RELATED TERMS
  1. Chairman

    An executive elected by a company's board of directors that is ...
  2. Corporate Headquarters

    A place where a company's executive offices and executives' direct ...
  3. Consumer Staples

    Essential products such as food, beverages, tobacco and household ...
  4. Corporate Action

    Any event that brings material change to a company and affects ...
  5. Corporate Governance

    The system of rules, practices and processes by which a company ...
  6. Household Expenses

    A per person breakdown of general living expenses. It includes ...
Related Articles
  1. 22 Ways To Fight Rising Food Prices
    Budgeting

    22 Ways To Fight Rising Food Prices

  2. Evaluating A Company's Management
    Active Trading Fundamentals

    Evaluating A Company's Management

  3. Management Strategies From A Top CEO
    Professionals

    Management Strategies From A Top CEO

  4. The Best CEOs Listen To The Street
    Active Trading

    The Best CEOs Listen To The Street

comments powered by Disqus
Hot Definitions
  1. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by ...
  2. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  3. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  4. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  5. Budget Deficit

    A status of financial health in which expenditures exceed revenue. The term "budget deficit" is most commonly used to refer ...
  6. Floating Exchange Rate

    A country's exchange rate regime where its currency is set by the foreign-exchange market through supply and demand for that ...
Trading Center