Category Killer

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DEFINITION of 'Category Killer'

Large companies that put less efficient and highly specialized merchants out of business.

Category killers can attain this status by being cheaper, easier, bigger, or more popular than the competition.

INVESTOPEDIA EXPLAINS 'Category Killer'

One of the best examples of a category killer is Wal Mart, their chain has put smaller stores in a wide range of specialized categories out of business.

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