Collaborative Commerce - C-commerce

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DEFINITION of 'Collaborative Commerce - C-commerce'

Optimization of supply and distribution channels in order to capitalize upon the global economy and use new technology efficiently.

INVESTOPEDIA EXPLAINS 'Collaborative Commerce - C-commerce'

A new focus for organizations attempting to become more profitable and competitive. Collaboration promotes fresh views of suppliers, competitors and customers. The goal is for a business to move away from production and sales, shifting towards the integration of various businesses.

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