Collaborative Commerce - C-commerce

What Does Collaborative Commerce - C-commerce Mean?
Optimization of supply and distribution channels in order to capitalize upon the global economy and use new technology efficiently.

Investopedia explains Collaborative Commerce - C-commerce
A new focus for organizations attempting to become more profitable and competitive. Collaboration promotes fresh views of suppliers, competitors and customers. The goal is for a business to move away from production and sales, shifting towards the integration of various businesses.