Click And Mortar

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DEFINITION of 'Click And Mortar'

A type of business model that includes both online and offline operations, which typically include a website and a physical store. A click-and-mortar company can offer customers the benefits of fast online transactions or traditional face-to-face service.

This model is also referred to as "clicks and bricks."

INVESTOPEDIA EXPLAINS 'Click And Mortar'

Best Buy follows the click-and-mortar business model. Customers have the choice between visiting one of Best Buy's physical locations or using the website to complete transactions. Both the store and website allow customers to compare and search for goods and purchase products.

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