Investopedia

Continue to Site »

Client Base

Filed Under » ,
Dictionary Says

Definition of 'Client Base'

A company's primary source of business. A client base consists of the current customers paying for the products, or services, as well as potential customers which have a high likelihood of becoming customers. Businesses rely on this group for most of the business sales, and focus on them for developing new products, or advertising. A client base is usually defined using demographics such as age, location or gender, and can change over time.
Investopedia Says

Investopedia explains 'Client Base'

Developing, maintaining and expanding its client base is a major concern for any business, since without clients, the business cannot earn revenue. Strategies companies use to increase this base include networking, word-of-mouth marketing and referrals, developing a specialty or area of expertise, staying in touch with existing clients, showing appreciation for clients and consistently meeting or exceeding expectations.

Businesses that primarily provide professional services (like financial planning) tend to use the term "client base", while businesses that primarily provide products tend to use the term "customers". For example a financial planner's client base would consist of all the people who have hired her to manage their money. A CPA's client base would include of all the people and businesses whose tax returns he prepares.

Articles Of Interest

  1.

    How To Target Ideal Customers

    Expand your definition of a lucrative client and uncover a new realm of possibilities.

  2. Advisors: How To Help Young Clients Plan For The Future

    Making high-risk investments isn't always the best course. Learn what other factors advisors should consider.

  3. Catching Comeback Stocks For Clients

    We'll give you the clues you need to assess which stocks can make a turnaround.

  4. Advisors: Tips For Providing For Older Clients

    Make sure the needs of baby boomers and their parents are met - if not exceeded.

  5. Tips For Resolving Disputes With Your Financial Advisor

    Before you blame your advisor for your losses, be sure you know your rights and responsibilities.

  6. Cold Call Without Getting The Cold Shoulder

    Learn how to warm up prospective clients to your business and your abilities.

  7. Are You A Good Client?

    Investing is a team sport in which the client and financial professional must work together.

  8. 7 Unconventional Ways Businesses Can Borrow Money

    Find out how your business can get the money it needs - even when the bank says "no".

  9. Should You Head Back To Business School?

    Find out if an MBA is necessary for you to reach your professional goals.

  10. Women And Finances: Is There A Gender Bias?

    Uncover some very complex reasons for female gender biases in the finance world.
comments powered by Disqus
Marketplace
Hot Definitions

  1. Cost-Push Inflation

    A phenomenon in which the general price levels rise (inflation) due to increases in the cost of wages and raw materials.

  2. Happiness Economics

    The formal academic study of the relationship between individual satisfaction and economic issues, such as employment and wealth.

  3. Affluenza

    A social condition arising from the desire to be more wealthy, successful or to "keep up with the Joneses." Affluenza is symptomatic of a culture that holds up financial success as one of the highest achievements.

  4. Icarus Factor

    The term Icarus factor describes a situation where managers or executives initiate an overly ambitious project which then fails. Fueled by excitement for the project, the executives are unable to reign in their misguided enthusiasm before it is too late to avoid the failure.

  5. Angelina Jolie Stock Index

    An index made up of a selection of stocks from companies associated with actress Angela Jolie.

  6. Consequential Loss

    The amount of loss incurred as a result of being unable to use business property or equipment.
Trading Center