Cobranding

AAA

DEFINITION of 'Cobranding'

A marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific good or service.

INVESTOPEDIA EXPLAINS 'Cobranding'

Cobranding is a useful strategy for many businesses seeking to increase their sales and cash flow. Many different types of businesses use this strategy, such as retailers, restaurants, car makers and electronics manufacturers. Studies indicate that cobranding is an effective method of increasing customer loyalty.

RELATED TERMS
  1. Brand Extension

    A common method of launching a new product by using an existing ...
  2. Brand Recognition

    The extent to which the general public (or an organization's ...
  3. Brand Loyalty

    When consumers become committed to your brand and make repeat ...
  4. Brand Equity

    The value premium that a company realizes from a product with ...
  5. Brand Awareness

    The likelihood that consumers recognize the existence and availability ...
  6. Credit Card Authorized User

    Definition of an authorized user of a credit card.
Related Articles
  1. Advertising, Crocodiles And Moats
    Professionals

    Advertising, Crocodiles And Moats

  2. Mutual Funds: Brand Names Vs. House ...
    Personal Finance

    Mutual Funds: Brand Names Vs. House ...

  3. What is market cannibalization?
    Investing

    What is market cannibalization?

  4. 3 Secrets Of Successful Companies
    Investing

    3 Secrets Of Successful Companies

comments powered by Disqus
Hot Definitions
  1. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  2. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  3. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  4. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  5. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
  6. Net Sales

    The amount of sales generated by a company after the deduction of returns, allowances for damaged or missing goods and any ...
Trading Center