DEFINITION of 'Cobranding'

A marketing partnership between at least two different brands of goods or services. Cobranding encompasses several different types of branding partnerships, such as sponsorships. This strategy typically associates the brands of at least two companies with a specific good or service.

BREAKING DOWN 'Cobranding'

Cobranding is a useful strategy for many businesses seeking to increase their sales and cash flow. Many different types of businesses use this strategy, such as retailers, restaurants, car makers and electronics manufacturers. Studies indicate that cobranding is an effective method of increasing customer loyalty.

  1. Brand Extension

    A common method of launching a new product by using an existing ...
  2. Brand Recognition

    The extent to which the general public (or an organization's ...
  3. Brand Loyalty

    When consumers become committed to your brand and make repeat ...
  4. Brand Awareness

    The likelihood that consumers recognize the existence and availability ...
  5. Brand Equity

    The value premium that a company realizes from a product with ...
  6. Brand Identity

    The components of the brand are created by the business itself, ...
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