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Investopedia explains 'Cold Calling'
Cold calling is a difficult task in sales because of the wide variety of responses from the potential customers, ranging from simple hang-ups to verbal abuse. Cold calling is becoming increasingly controversial as newer, more effective methods of sales channels become available, including email, text message marketing and social media such as Facebook and Twitter. Compared to cold calling, these new methods are often considered to be more efficient and effective at generating new leads.
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