Comparative Advertising

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Dictionary Says

Definition of 'Comparative Advertising'

A marketing strategy in which a company shows how its product or service is superior to that of its competitors by comparing the benefits and costs within the advertisement itself. A comparative advertising campaign may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor.
Investopedia Says

Investopedia explains 'Comparative Advertising'

Comparative advertising is not used solely for the promotion of a product or service. It has become a common technique used in political advertisements, with one candidate listing how he or she would not have made the same specific decisions as the incumbent if elected. This type of advertising is popular with companies releasing new products, as the focus of the ad will be how the new product is better than products already on the market.
Search results for

'Comparative Advertising'

  • Baidu's Successful Search For Growth

    http://stocks.investopedia.com/stock-analysis/2009/Baidus-Successful-Search-For-Growth-BIDU-GOOG-MSFT-YHOO-NTES-SOHU-CYOU0729.aspx
    ... Revenue increased from $117 million to $161 million in the comparative period. ... necessary
    to increase volume to battle recent declines in net advertising and by ...

  • Cautionary Signs For International Investors

    http://www.investopedia.com/articles/stocks/11/cautionary-international-investors.asp
    ... your current position and not mistake the hype and advertising surrounding
    international ... Given the disparity of the comparative returns in foreign and domestic ...

  • Historical Performance Vs. Underlying Portfolio Characteristics ...

    http://www.investopedia.com/university/quality-mutual-fund/chp9-perform-metrics
    ... There is too much hype and misleading information in mutual fund advertising. ... Mutual
    Fund Performance Data; Fund IQ No.7: Comparative Total Returns; ...

  • Historical Performance Vs. Underlying Portfolio Characteristics ...

    http://www.investopedia.com/university/quality-mutual-fund/chp9-perform-metrics/historical-underlying.asp
    ... There is too much hype and misleading information in mutual fund advertising. ... Mutual
    Fund Performance Data; Fund IQ No.7: Comparative Total Returns; ...

  • Historical Performance Vs. Underlying Portfolio Characteristics ...

    http://www.investopedia.com/university/quality-mutual-fund/chp9-perform-metrics/
    ... There is too much hype and misleading information in mutual fund advertising. ... Mutual
    Fund Performance Data; Fund IQ No.7: Comparative Total Returns; ...

  • 5 Economic Concepts Consumers Need To Know

    http://www.investopedia.com/articles/economics/11/five-economic-concepts-need-to-know.asp
    ... Advertising is one that everyone is familiar with ... These concepts feed into others,
    like comparative advantage, entrepreneurial spirit, marginal benefit and so on ...

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