Congeneric Merger


DEFINITION of 'Congeneric Merger'

A type of merger where two companies are in the same or related industries but do not offer the same products. In a congeneric merger, the companies may share similar distribution channels, providing synergies for the merger.

BREAKING DOWN 'Congeneric Merger'

As a general rule, mergers fall into one of several categories, such as horizontal, vertical, congeneric or conglomerate. An example of a congeneric merger is Citigroup's acquisition of Travelers Insurance. While both were in the financial services industry, they had different product lines.

  1. Vertical Merger

    A merger between two companies producing different goods or services ...
  2. Horizontal Merger

    A merger occurring between companies in the same industry. Horizontal ...
  3. Mega Deal

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  4. Synergy

    The concept that the value and performance of two companies combined ...
  5. Conglomerate Merger

    A merger between firms that are involved in totally unrelated ...
  6. Merger

    The combining of two or more companies, generally by offering ...
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