Consumer Reports

AAA

DEFINITION of 'Consumer Reports'

An evaluation of a new product, or a comparison between products, that is released by the American magazine, Consumer Reports. The publication is produced by nonprofit organization Consumers Union every month, and its buying guides, tests, evaluations and comparisons are all based on the magazine's own in-house testing.

INVESTOPEDIA EXPLAINS 'Consumer Reports'

Consumer Reports tests anything from tech products to automobiles to food, and prides itself on being objective. The magazine allows no outside advertising and has a strict no-commercial-use policy.


Consumer Reports has a long history dating back to 1936 when it was called Consumer's Union Reports; its first issue had reports on milk, cereal, soap and stockings. The magazine gave recommendations on which products to buy, and which were not acceptable. Consumer Reports' mission statement states that it started as a way to protect consumers at a time when advertising was first saturating mass media.

RELATED TERMS
  1. Comparative Advertising

    A marketing strategy in which a company shows how its product ...
  2. Advertising-To-Sales Ratio

    A measurement of the effectiveness of an advertising campaign ...
  3. Consumer Discretionary

    A sector of the economy that consists of businesses that sell ...
  4. Consumer Spending

    The amount of money spent by households in an economy. The spending ...
  5. Marketing

    The activities of a company associated with buying and selling ...
  6. EIA Natural Gas Report

    A weekly report provided every Thursday by the Energy Information ...
RELATED FAQS
  1. What is the theory of asymmetric information in economics?

    The theory of asymmetric information was developed in the 1970s and 1980s as a plausible explanation for common phenomena ... Read Full Answer >>
Related Articles
  1. Budgeting

    5 Ways To Control Emotional Spending

    Follow these five simple steps to keep your spending under control.
  2. Professionals

    Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.
  3. Economics

    Understanding The Consumer Confidence Index

    We look at this closely watched economic indicator to see what it means and how it's calculated.
  4. Retirement

    Consumer Confidence: A Killer Statistic

    The consumer confidence is key to any market economy, so investors need to learn the measures and how to analyze them.
  5. Home & Auto

    Did You Buy A Lemon?

    Find out how to fix a sour deal on your car purchase.
  6. Budgeting

    Extended Warranties: Should You Take The Bait?

    Avoid shelling out for these policies and you could save hundreds of dollars.
  7. Economics

    How Currency Enforcement Helped Sink The Trans-Pacific Partnership (TTP)

    One particular barrier to trade that has received much attention of late and caused delays in negotiations of the TPP is exchange-rate manipulation, by which a country artificially devalues its ...
  8. Investing

    No Legwork Wednesday – J.C. Penney And The 'No Sale' Debacle

    When it comes to retailing, a company’s success depends as much on properly positioning its products as it does on the actual products being offered.
  9. Investing News

    Other Options For The Cyprus Bailout

    Find out the other options Cyprus could use to resolve it's financial troubles, since its proposal to tax bank deposits didn't work out.
  10. Investing News

    The Cyprus Crisis 101

    Discover what's behind the Cyprus debacle and what investors should do about the situation.

You May Also Like

Hot Definitions
  1. Topless Meeting

    A meeting in which participants are not allowed to use laptops. A topless meeting organizer can also ban the use of smartphones, ...
  2. Hedging Transaction

    A type of transaction that limits investment risk with the use of derivatives, such as options and futures contracts. Hedging ...
  3. Bogey

    A buzzword that refers to a benchmark used to evaluate a fund's performance. The benchmark is an index that reflects the ...
  4. Xetra

    An all-electronic trading system based in Frankfurt, Germany. Launched in 1997 and operated by the Deutsche Börse, the Xetra ...
  5. Nuncupative Will

    A verbal will that must have two witnesses and can only deal with the distribution of personal property. A nuncupative will ...
  6. OsMA

    An abbreviation for Oscillator - Moving Average. OsMA is used in technical analysis to represent the variance between an ...
Trading Center
×

You are using adblocking software

Want access to all of Investopedia? Add us to your “whitelist”
so you'll never miss a feature!