Corporate Sponsorship

What is a 'Corporate Sponsorship'

A corporate sponsorship is a form of marketing in which a corporation pays for all of some of the costs associated with a project or program in exchange for recognition. Corporations may have their logos and brand names displayed alongside of the organization undertaking the project or program, with specific mention that the corporation has provided funding. Corporate sponsorships are commonly associated with nonprofit groups, who generally would not be able to fund operations and activities without outside financial assistance. It is not the same as philanthropy.

BREAKING DOWN 'Corporate Sponsorship'

Corporate sponsorship is common for programs at museums and festivals, but is also seen in the commercial sphere. For example, athletic facilities may bear the name of a company and the name of a sporting competition may be proceeded by the name of a company. The level of recognition depends on the goals of the sponsor, as some companies may want to further a particular project or program without drawing public attention.


Because corporate sponsorships may be expensive, investors have been wary of the benefits of the publicity in down economies.

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RELATED FAQS
  1. Which popular professional certification exams do not require sponsorship?

    The Financial Industry Regulatory Authority (FINRA) administers several professional certification examinations that do not ... Read Answer >>
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    Read about when a corporation is considered an individual entity, when it is not and why corporations are not considered ... Read Answer >>
  3. How do I receive sponsorship from a member firm in order to write a Series 7 exam?

    In most cases, you obtain sponsorship for the Series 7 exam through employment at a FINRA member firm or a self-regulatory ... Read Answer >>
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