Corporate Cannibalism
Definition of 'Corporate Cannibalism'An act of self-infringement upon market share by corporations through the issuance of new products.Also known as "market cannibalization." |
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Investopedia explains 'Corporate Cannibalism'Corporate cannibalism occurs when companies introduce new products into a market where these products are already established. In effect, the new products are competing against their own incumbent products. |
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