Investopedia

Corporate Cannibalism

Dictionary Says

Definition of 'Corporate Cannibalism'

An act of self-infringement upon market share by corporations through the issuance of new products.

Also known as "market cannibalization."
Investopedia Says

Investopedia explains 'Corporate Cannibalism'

Corporate cannibalism occurs when companies introduce new products into a market where these products are already established. In effect, the new products are competing against their own incumbent products.

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