Cost Per Click - CPC
Definition of 'Cost Per Click - CPC'A website that uses CPCs would bill by the number of times a visitor clicks on a banner instead of by the number of impressions. Cost per click is often used when advertisers have a set daily budget. When the advertiser's budget is hit, the ad is removed from the rotation for the remainder of the period. |
|
Investopedia explains 'Cost Per Click - CPC'For example, a website that has a CPC rate of $0.10 and provides 1,000 click-throughs would bill $100 ($0.10 x 1000).The amount that an advertiser pays for a click is usually set either by formula or through a bidding process. The formula used is often cost per impression (CPI) divided by percent click-through ratio (%CTR). |
Related Definitions
Articles Of Interest
-
Variety A Bitter Spice For Investors
Faced with too many choices? Find out how to cut the confusion and create a palatable portfolio. -
The Green Marketing Machine
Don't let corporations greenwash their dirty laundry. Learn how to spot a phony. -
The Lucrative World Of Third-Party Marketing
Hedge funds don't sell themselves. Marketing experts reel in the big fish. -
The Marketing Director's Pitch
Are your shoulder's wide enough to carry a company's reputation? -
Sales Director Career Provides Daily Challenge
Find out what you need to do to close the deal on this investment management position. -
In Small Business, Success Is Spelled With 5 "C"s
Incorporating these steps will help your business thrive in a competitive market. -
Multi-Level Marketing
Learn how to differentiate between a legitimate marketing strategy and a pyramid scheme. -
How Business Owners Can Attract Word-Of-Mouth Referrals
Being average is not an accomplishment. To thrive and grow, you and your business need to stand out. -
The Evolution Of The Coca-Cola Brand
Coke recently retired its 6.5 ounce returnable glass bottles. What other changes has Coke made throughout its history? -
Companies That Mock Others In Ads
Competing companies will go to great lengths to convince consumers their products are the best. This includes ad campaigns mocking competitors.
Free Annual Reports