Cost Per Thousand - CPM

What Does Cost Per Thousand - CPM Mean?
Web sites that sell advertising will guarantee an advertiser a certain number of impressions quoted at X dollars per CPM.

Investopedia explains Cost Per Thousand - CPM
For example, a Web site that has a CPM rate of $20 and guarantees advertisers 100,000 impressions, will charge $2,000 ($20 x 100).

Why the M? It's the roman numeral for 1000.

Related Terms

Banner Advertising
Click Through Rates
Cost Per Click - CPC
Impression
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