Cost Per Thousand (CPM)

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Cost Per Thousand - CPM

	Web sites that sell advertising will guarantee an advertiser a certain number of impressions quoted at X dollars per CPM.

	For example, a Web site that has a CPM rate of $20 and guarantees advertisers 100,000 impressions, will charge $2,000 ($20 x 100). Why the M? It's the roman numeral for 1000.

Banner Advertising
Click Through Rates
CPC
Impression

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