DEFINITION of 'Credo'
A Latin word which means "a set of fundamental beliefs or a guiding principle." For a company, a credo is like a mission statement.
INVESTOPEDIA EXPLAINS 'Credo'
For example, Sam Walton, founder of Wal-Mart, established the "Three Basic Beliefs" as his company's credo. These are:
- Respect for the Individual
- Service to our Customers
- Strive for Excellence
A public statement regarding a company's core principles, defining ...
A legal entity that is separate and distinct from its owners. ...
The plan implemented by a company to generate revenue and make ...
A brand name or logo that identifies the provider of a service. ...
A corporate structure in which a single legal entity is comprised ...
Shareholders who hold their shares directly with a company.