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Definition of 'Cross-Sell'
The practice of selling or suggesting related or complimentary products to a prospect or customer. Cross selling is one of the easiest and most effective methods of marketing. In the financial services arena, cross selling can mean selling different types of investments to investors, or even insurance to investors, or tax preparation to retirement planning clients.
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Investopedia explains 'Cross-Sell'
If done effectively, cross selling can mean significant profits for stockbrokers, insurance agents and financial planners. Income tax preparers who are licensed can offer insurance and investment products to their tax clients, and this is among the easiest of all sales to make. Effective cross selling is not only a good business practice, but is effective financial planning as well.
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Search results for 'Cross-Sell'
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http://www.investopedia.com/articles/financialcareers/07/sales_literature.asp
... should be charged with: Convincing registered representatives that the "value"
of correspondence is the service, not the cross-sell; ...
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http://stocks.investopedia.com/stock-analysis/2010/Caterpillar-Now-A-Miner-Major-CAT-BUCY-JOYG-BTU-KMTUY-TEX1117.aspx
... It is fair to assume, then, that there could be potentially huge synergies
for Caterpillar and significant cross-sell opportunities. ...
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http://financialedge.investopedia.com/financial-edge/1009/After-The-Recession-A-U.S.-Bank-Body-Count.aspx
... Banks saw the opportunity to cross-sell investments, insurance and mortgages to
their customers. And for many years, it seemed like a perfect business model. ...
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http://financialedge.investopedia.com/financial-edge/0910/Back-To-School-Investing-Watch-Dads-And-Online-Shoppers.aspx
... a real opportunity for the retailers who not only understand online shopper behavior,
but also effectively use CRM and other data to cross-sell and increase ...
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