Investopedia

Continue to Site »

Cult Brand

Filed Under » , ,
Dictionary Says

Definition of 'Cult Brand'

A product or service that has an energetic and loyal customer base. A cult brand, unlike others, has customers who can be described as near-fanatical, true believers in the brand and may feel a sense of ownership or vested interest in the brand's popularity and success. Cult brands have achieved a unique connection with customers, and are able to create a consumer culture that people want to be a part of. Examples of modern cult brands include the Mini Cooper, Harley-Davidson, Vespa, Zappos and Apple.
Investopedia Says

Investopedia explains 'Cult Brand'

A brand, by definition, is a distinguishing logo, mark, sentence, symbol or word that identifies a particular product. Companies use various strategies to improve brand recognition and build brand equity. Very recognizable brands include Nike, Coca-Cola and Microsoft.

Cult brands are different from fads. A fad is a short-lived "craze" where a particular product suddenly gains a lot of attention among a large population, marked by a temporary and excessive enthusiasm and then just as quickly fizzles out of style. Where fads are unsustainable and last only a short period of time, cult brands typically begin small and gradually build a steady following.

Articles Of Interest

  1.

    How Companies Create A Brand

    We take a hands-on approach to creating a brand, and see what it can mean as an investor.

  2. Advertising, Crocodiles And Moats

    Memorable advertising is a brick in the fortress that keeps competitors at bay.

  3. The Power Of Branding

    It's the ultimate economic moat, and we look at the approaches and effects of good and bad branding.

  4. 3 Secrets Of Successful Companies

    Make smart investments by spotting up-and-coming success stories early.

  5. Top 5 Ways Restaurants Make You Spend More

    The next time you eat out, watch for these common restaurant tricks that undermine your dining budget.

  6. In Small Business, Success Is Spelled With 5 "C"s

    Incorporating these steps will help your business thrive in a competitive market.

  7. Multi-Level Marketing

    Learn how to differentiate between a legitimate marketing strategy and a pyramid scheme.

  8. How Business Owners Can Attract Word-Of-Mouth Referrals

    Being average is not an accomplishment. To thrive and grow, you and your business need to stand out.

  9. Top 5 Business Alternatives To Facebook

    Social media marketing is an essential tool in business, but there are other resources other than Facebook.

  10. 5 Evolving Corporate Logos

    Logos create the foundation for the image of the entire company. They signify to the audience what the brand represents.
comments powered by Disqus
Marketplace
Hot Definitions

  1. Happiness Economics

    The formal academic study of the relationship between individual satisfaction and economic issues, such as employment and wealth.

  2. Affluenza

    A social condition arising from the desire to be more wealthy, successful or to "keep up with the Joneses." Affluenza is symptomatic of a culture that holds up financial success as one of the highest achievements.

  3. Icarus Factor

    The term Icarus factor describes a situation where managers or executives initiate an overly ambitious project which then fails. Fueled by excitement for the project, the executives are unable to reign in their misguided enthusiasm before it is too late to avoid the failure.

  4. Angelina Jolie Stock Index

    An index made up of a selection of stocks from companies associated with actress Angela Jolie.

  5. Consequential Loss

    The amount of loss incurred as a result of being unable to use business property or equipment.

  6. Lease To Own

    An arrangement where an individual enters into a lease agreement with an owner with the inclusion of a clause that typically gives the individual the right, but not the obligation, to purchase the item leased at a predefined price and time.
Trading Center