Customer Relationship Management - CRM

AAA

DEFINITION of 'Customer Relationship Management - CRM'

The principles, practices, and guidelines that an organization follows when interacting with its customers. From the organization's point of view, this entire relationship not only encompasses the direct interaction aspect, such as sales and/or service related processes, but also in the forecasting and analysis of customer trends and behaviors, which ultimately serve to enhance the customer's overall experience.

INVESTOPEDIA EXPLAINS 'Customer Relationship Management - CRM'

With the growth of the internet and related technologies, customers are concerned over the privacy and safety of their personal information. Therefore, businesses need to ensure that the storage and analysis of the customer data must have the highest levels of protection against cyber criminals, identity theft and other breaches of securities.

RELATED TERMS
  1. Comparable Store Sales

    The amount of revenue a retail location generated in the most ...
  2. Customer Service

    The process of ensuring customer satisfaction with a product ...
  3. Third-Party Verification - TPV

    When an outside organization reviews a customer's information ...
  4. Relationship Manager

    A professional who works to improve a firm's relationships with ...
  5. Forrester Research Customer Experience ...

    Forrester Research, a technology and market research company, ...
  6. Identity Theft

    The crime of obtaining the personal or financial information ...
Related Articles
  1. Identity Theft: How To Avoid It
    Insurance

    Identity Theft: How To Avoid It

  2. Short Selling: Making The Ban
    Active Trading Fundamentals

    Short Selling: Making The Ban

  3. 6 Bad Stock Buyback Scenarios
    Markets

    6 Bad Stock Buyback Scenarios

  4. How To Profit From The Rise in Proxy ...
    Investing Basics

    How To Profit From The Rise in Proxy ...

comments powered by Disqus
Hot Definitions
  1. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  2. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  3. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  4. Budget Deficit

    A status of financial health in which expenditures exceed revenue. The term "budget deficit" is most commonly used to refer ...
  5. Floating Exchange Rate

    A country's exchange rate regime where its currency is set by the foreign-exchange market through supply and demand for that ...
  6. Underwriting

    1. The process by which investment bankers raise investment capital from investors on behalf of corporations and governments ...
Trading Center