Co-branded Card

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Dictionary Says

Definition of 'Co-branded Card'

Any credit card that is offered by a credit card company that is jointly sponsored by both a bank and a retail merchant. This type of card can generally be issued more cheaply than private label retail cards. This type of card is designed to give the issuing bank access to the retailer's customer base.
Investopedia Says

Investopedia explains 'Co-branded Card'

Co-branded cards often come with a variety of incentives, such as discounts or rebates of various types. Cards of this genre are affiliated with specific merchants, and not general professional groups or other types of associations. However, co-branded cards can also be used with other merchants.

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'Co-branded Card'

  • Banking Without The Banks: Will You Save? - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0910/Banking-Without-The-Banks-Will-You-Save.aspx
    ... You can get a card from just about every place you spend money including gas ... in their
    stores and must be paid off every month) alongside co-branded credit cards ...
  • Banking Without The Banks

    http://stocks.investopedia.com/stock-analysis/2010/Banking-Without-The-Banks-V-MA-WMT-TGT-SWY-M-WU-COST0920.aspx
    ... You can get a card from just about every place you spend money including gas ... in their
    stores and must be paid off every month) alongside co-branded credit cards ...
  • Value Investing: Finding Value In Financial Reports And Balance ...

    http://www.investopedia.com/university/value-investing/value-investing4.asp
    ... In addition, we generate revenue through other marketing and promotional services,
    such as online advertising, and co-branded credit card agreements." This ...

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