Deep Assortment


DEFINITION of 'Deep Assortment'

A retail merchandising strategy in which the retailer stocks a number of varieties of a particular product line.

Carrying a deep assortment of a particular product can lead a company to becoming a "super specialist". It also limits the space for other products that would allow it to reduce its risk exposure. Some types of businesses are able to offer a deep assortment of a product while at the same time offering a wide variety of products.

Deep assortment is the opposite of shallow assortment.

BREAKING DOWN 'Deep Assortment'

A deep assortment of a particular product line may involve the company carrying a wide-array of colors and add-ons. A retailer using a deep assortment strategy may be known as a category killer if it focuses on a limited number of products, as it dominates a category of merchandise to such a degree that other businesses are unable to compete.

  1. Core Retail Sales

    U.S. aggregate retail sales excluding automobile and gasoline ...
  2. Consumer Spending

    The amount of money spent by households in an economy. The spending ...
  3. Category Killer

    Large companies that put less efficient and highly specialized ...
  4. Offensive Competitive Strategy

    A type of corporate strategy that consists of actively trying ...
  5. Retail Sales

    An aggregated measure of the sales of retail goods over a stated ...
  6. Liquidity

    The degree to which an asset or security can be quickly bought ...
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