Deep Assortment

DEFINITION of 'Deep Assortment'

A retail merchandising strategy in which the retailer stocks a number of varieties of a particular product line.


Carrying a deep assortment of a particular product can lead a company to becoming a "super specialist". It also limits the space for other products that would allow it to reduce its risk exposure. Some types of businesses are able to offer a deep assortment of a product while at the same time offering a wide variety of products.


Deep assortment is the opposite of shallow assortment.

BREAKING DOWN 'Deep Assortment'

A deep assortment of a particular product line may involve the company carrying a wide-array of colors and add-ons. A retailer using a deep assortment strategy may be known as a category killer if it focuses on a limited number of products, as it dominates a category of merchandise to such a degree that other businesses are unable to compete.

RELATED TERMS
  1. Core Retail Sales

    U.S. aggregate retail sales excluding automobile and gasoline ...
  2. Consumer Spending

    The amount of money spent by households in an economy. The spending ...
  3. Category Killer

    Large companies that put less efficient and highly specialized ...
  4. Offensive Competitive Strategy

    A type of corporate strategy that consists of actively trying ...
  5. Retail Sales

    An aggregated measure of the sales of retail goods over a stated ...
  6. Sector

    1. An area of the economy in which businesses share the same ...
Related Articles
  1. Budgeting

    5 Ways To Control Emotional Spending

    Follow these five simple steps to keep your spending under control.
  2. Investing

    Choosing The Winners In The Click-And-Mortar Game

    E-tailing has changed the way consumers do nearly everything. Do you know how to pick the best retailer?
  3. Fundamental Analysis

    The 4 R's Of Investing In Retail

    In retail, successfully managing return on investment (ROI) and other financial indicators is the key to a healthy business.
  4. Markets

    Consumer Spending As A Market Indicator

    What people buy and where they shop can provide valuable information about the economy.
  5. Fundamental Analysis

    Analyzing Retail Stocks

    To analyze retail stocks, investors need to be aware of the most common metrics used. Find out what they are.
  6. Investing

    Doing More With Less: The Sales-Per-Employee Ratio

    If used properly, this ratio can give you insight into a company's productivity and financial health.
  7. Investing News

    Who Does Cheap Oil Benefit? See This Stock (DG)

    Cheap oil won't benefit most companies, but this retailer might buck that trend.
  8. Stock Analysis

    JCPenney's Path To Profitability (JCP)

    Learn about what J.C. Penney's management team has been doing to profitably grow its business as the company recovers from years of revenue declines.
  9. Term

    The History and Purpose of TQM

    Total quality management explores processes to enhance quality and productivity.
  10. Budgeting

    Bespoke Post Review: Is It Worth It?

    Find out if Bespoke Post, the fast-growing, e-commerce subscription service for men's lifestyle and grooming products, is worth all of the hype in this review.
RELATED FAQS
  1. Does QVC accept debit cards?

    QVC accepts debit card payments as one of its many payment options. The company, which is the world’s leading video and e-commerce ... Read Full Answer >>
  2. Does QVC charge sales tax?

    QVC, an American TV network, is registered with states to collect sales or use tax on taxable items. QVC is also required ... Read Full Answer >>
  3. Can you pay off a Walmart credit card in store? (WMT)

    Wal-Mart Stores, Inc. (NYSE: WMT) allows multiple payment options for its credit cards, including in-store payments. The ... Read Full Answer >>
  4. Does Walmart take international credit cards?

    Foreign visitors to Walmart locations in the United States can use their credit cards issued by banks outside of the U.S. ... Read Full Answer >>
  5. Do working capital funds expire?

    While working capital funds do not expire, the working capital figure does change over time. This is because it is calculated ... Read Full Answer >>
  6. Does working capital include inventory?

    A company's working capital includes inventory, and increases in inventory make working capital increase. Working capital ... Read Full Answer >>
Hot Definitions
  1. Harry Potter Stock Index

    A collection of stocks from companies related to the "Harry Potter" series franchise. Created by StockPickr, this index seeks ...
  2. Liquidation Margin

    Liquidation margin refers to the value of all of the equity positions in a margin account. If an investor or trader holds ...
  3. Black Swan

    An event or occurrence that deviates beyond what is normally expected of a situation and that would be extremely difficult ...
  4. Inverted Yield Curve

    An interest rate environment in which long-term debt instruments have a lower yield than short-term debt instruments of the ...
  5. Socially Responsible Investment - SRI

    An investment that is considered socially responsible because of the nature of the business the company conducts. Common ...
Trading Center