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Definition of 'Defensive Company'
A company whose sales and earnings remain relatively stable during both economic upturns and downturns.
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Investopedia explains 'Defensive Company'
Companies within the utilities industry, such as water and electricity companies, are defensive companies since their goods and services have inelastic demand.
The stock of defensive companies is often classified as defensive stock.
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Investing during an economic downturn simply means changing your focus. Discover the benefits of defensive stocks.
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This strategy can be profitable but only if you know when to dump these stocks.
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Stay calm, play dead and keep your eyes open for attractive valuations.
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