Dually Employed With Kids - DEWKS

What Does Dually Employed With Kids - DEWKS Mean?
A household in which there are children and both partners earn an income.

Investopedia explains Dually Employed With Kids - DEWKS
DEWKS families are marketing targets for toys, children's clothes and other goods and services that pertain to children. Contrast this with "DINKS".

Related Terms

Baby Boomer
Boomerang
Data Mining
Discretionary Income
Disposable Income
Dual Income, No Kids - DINKS
Personal Income
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