Direct Marketing

Filed Under »
Dictionary Says

Definition of 'Direct Marketing'

A form of advertising in which physical marketing materials are provided to consumers in order to communicate information about a product or service. Direct marketing does not involve advertisements placed on the internet, on television or over the radio. Types of direct marketing materials include catalogs, mailers and fliers.
Investopedia Says

Investopedia explains 'Direct Marketing'

Direct marketing removes the "middle man" from the promotion process, as a company's message is provided directly to a potential customer. This type of marketing is typically used by companies with smaller advertising budgets, since they cannot afford to pay for advertisements on television and often do not have the brand recognition of larger firms.
Search results for

'Direct Marketing'

  • 6 Ways To Stop Credit Card Junk Mail - Investopedia.com

    http://financialedge.investopedia.com/financial-edge/0411/6-Ways-To-Stop-Credit-Card-Junk-Mail.aspx
    ... 3. Use the Direct Marketing Association's Mail Preference Service The Direct Marketing
    Association provides a Mail Preference Service, which costs only $1.00 ...

  • Nu Skin Shedding Market's Troubles

    http://stocks.investopedia.com/stock-analysis/2011/Nu-Skin-Shedding-Markets-Troubles-NUS-AVP-EL-WTW-HLF0921.aspx
    ... While direct marketing keeps costs low (not having to sell through products via
    stores and retailers), consumers can only purchase Nu Skin products through ...

  • A Game-Changing Technology For Restaurants

    http://stocks.investopedia.com/stock-analysis/2011/A-Game-Changing-Technology-For-Restaurants-MCD-VELT-SONC-MOTR1219.aspx
    ... marketing. In 2009, the company took an even more direct marketing route,
    by introducing text messaging to the marketing mix. The ...

  • FYI On ROI: A Guide To Calculating Return On Investment

    http://www.investopedia.com/articles/basics/10/guide-to-calculating-roi.asp
    Return on investment is a simple equation that can give you an edge
    when fine-tuning your portfolio - here's how to use it.

  • Hologic Holding Its Place

    http://stocks.investopedia.com/stock-analysis/2011/Hologic-Holding-Its-Place-HOLX-GE-SI-PHG-JNJ-BDX-CPTS-0808.aspx
    ... Likewise, NovaSure volume seems to be picking up in response to a direct marketing
    campaign (which was part of the reason marketing expenses were up). ...

  • Top 4 Oversold Stocks Heading Into February

    http://stocks.investopedia.com/stock-analysis/2011/Top-4-Oversold-Stocks-Heading-Into-February-CXPO-CYBX-HOLI-MDCA0204.aspx
    ... MDC Partners (Nasdaq:MDCA) MCA is a marketing and communications firm that will
    help its customers with everything from direct marketing campaigns to corporate ...

  • Is Hologic A Coiled Spring?

    http://stocks.investopedia.com/stock-analysis/2011/Is-Hologic-A-Coiled-Spring-HOLX-GE-SI-ABT-BDX-GPRO-BCR-QGEN-BDX-LNCR-SYK1109.aspx
    ... line, adjusted operating income rose 7% as the company swallowed some higher
    acquisition integration costs and costs tied to a direct marketing campaign for ...

  • Is Your Investment Manager Skilled Or Lucky?

    http://www.investopedia.com/articles/mutualfund/09/composite-presentations-choosing-manager.asp
    ... The direct marketing of investment management services has increased the need for
    individual investors to be familiar with the ins and outs of composite ...

  • The 4 R's Of Investing In Retail

    http://www.investopedia.com/articles/stocks/10/the-four-rs-of-retail.asp
    Financial discipline is the key to successful growth in the retail industry.

  • Buy Joseph A. Bank, Get A Double Free?

    http://stocks.investopedia.com/stock-analysis/2010/Buy-Joseph-A.-Bank-Get-A-Double-Free-JOSB-MW-M-DDS-JWN0907.aspx
    ... Total sales for the fiscal second quarter rose more than 12%, as JOSB saw same-store
    sales rise over 9% and direct marketing sales increase better than 12%. ...

Related Articles

Bank Rates
Product Today Last Wk
$10K MMA 0.50% 0.51%
MMA 0.45% 0.46%
6 Month CD 0.46% 0.47%
1 Year CD 0.70% 0.75%
5 Year CD 1.46% 1.46%
1 Year Jumbo CD 0.66% 0.67%
Rate data provided by Bankrate
Product Today Last Wk
$30K HELOC 4.59% 4.60%
$30K Home Equity Loan 5.74% 5.77%
$50K Home Equity Loan 5.45% 5.50%
$50K HELOC 4.24% 4.24%
$100K Home Equity Loan 5.41% 5.46%
$100K HELOC 4.13% 4.13%
Rate data provided by Bankrate
Product Today Last Wk
30 Year Fixed 3.80% 3.80%
15 Year Fixed 3.09% 3.11%
1 Year ARM 3.54% 3.53%
30 Year Fixed Jumbo 4.38% 4.38%
5/1 ARM 2.65% 2.69%
3/1 ARM 2.69% 2.69%
Rate data provided by Bankrate
Product Today Last Wk
60 Month Used Car Loan 4.51% 4.51%
48 Month Used Car Loan 4.35% 4.35%
48 Month New Car Loan 3.24% 3.24%
36 Month Used Car Loan 4.34% 4.36%
36 Month New Car Loan 3.11% 3.13%
60 Month New Car Loan 3.35% 3.34%
Rate data provided by Bankrate
Partner Links