Direct To Consumer Advertising - DTC Advertising

DEFINITION of 'Direct To Consumer Advertising - DTC Advertising'

A form of marketing promotion that is aimed toward the end patient rather than healthcare professionals. Direct to consumer advertising - or DTC advertising - includes print, social media, TV, radio, and other forms of media that informs the patient. The Food and Drug Administration (FDA) is responsible for DTC advertising regulation.

BREAKING DOWN 'Direct To Consumer Advertising - DTC Advertising'

There are some concerns regarding DTC advertising, such as unethical practices and increasing consumer demand for prescriptions that are not needed. The first direct to consumer print ad appeared in Reader's Digest in 1981.

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