Direct To Consumer Advertising - DTC Advertising

DEFINITION of 'Direct To Consumer Advertising - DTC Advertising'

A form of marketing promotion that is aimed toward the end patient rather than healthcare professionals. Direct to consumer advertising - or DTC advertising - includes print, social media, TV, radio, and other forms of media that informs the patient. The Food and Drug Administration (FDA) is responsible for DTC advertising regulation.

BREAKING DOWN 'Direct To Consumer Advertising - DTC Advertising'

There are some concerns regarding DTC advertising, such as unethical practices and increasing consumer demand for prescriptions that are not needed. The first direct to consumer print ad appeared in Reader's Digest in 1981.

RELATED TERMS
  1. Depository Trust Company - DTC

    One of the world's largest securities depositories, it holds ...
  2. Chill

    Special restrictions that can be placed on a given security by ...
  3. Advertising Federation Of America ...

    A regional advertising group based on the U.S. East Coast that ...
  4. Flighting

    An advertising scheduling strategy in which a business alternates ...
  5. Advertising Appropriation

    The portion of the total marketing budget that is allocated to ...
  6. Advertising Elasticity Of Demand ...

    A measure of a market's sensitivity to increases or decreases ...
Related Articles
  1. Professionals

    Bye, Mad Men: How the Net Is Changing Advertising (FB, TWTR)

    The Internet and digital media are changing the way companies advertise and market themselves. More targeted, varied and faster advertising is possible.
  2. Entrepreneurship & Small Business

    How is Programmatic Advertising Changing Media?

    Understand what programmatic advertising is as well as the technology that drives it. Learn about the top four ways programmatic advertising is changing media.
  3. Professionals

    Advertising From TV To Internet: An Industry History

    Changes in television consumption habits have forced advertising to target audiences through new means, namely Internet advertising.
  4. Professionals

    Trends And Growth In The Digital Advertising Industry

    The rapidly expanding digital advertising industry is leading a shift towards content and demanding forced innovation.
  5. Professionals

    Why Facebook Is Free to Use (FB)

    Learn why Facebook is free to users, and understand how the company makes more money by charging advertisers than it would if it charged users.
  6. Entrepreneurship & Small Business

    Why Is Old Media Interested in New Media?

    With their eye-popping valuations and investments, new media startups are hot. But why are legacy media organizations interested in them?
  7. Insights

    Mobile Advertising to Surpass Desktop in 2017

    Arriving a year earlier than previously predicted, mobile advertising will overtake the desktop advertising spends in 2017
  8. Professionals

    Digital Advertising Is The Future, But Why? (ZNGA, GOOG)

    Digital advertising has outgrown the internet.
  9. Entrepreneurship & Small Business

    The (High) Cost of Advertising in Times Square

    Advertising on a Times Square billboard costs more per impression than similar forms of advertising, but that doesn't mean it's not worth it.
  10. Professionals

    Niche: How it Works and Makes Money? (FB, PG)

    Find out how Niche is revolutionizing the advertising industry by connecting corporate brands with social media stars on sites such as Vine and YouTube.
RELATED FAQS
  1. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ... Read Answer >>
  2. How important is advertising revenue in the Internet sector?

    Learn about the importance of advertising revenue in the Internet industry. Find out how much Internet firms rely on advertising ... Read Answer >>
  3. How does Facebook (FB) make money?

    Examine third quarter 2014 revenue data for Facebook and increases in advertising, mobile advertising, daily active users ... Read Answer >>
  4. What is the "bait & switch" technique?

    The bait and switch is a advertising technique which can be considered illegal, but in most cases is merely looked upon as ... Read Answer >>
  5. Michael Feinberg sends a memo to his star investment advisor ...

    The correct answer is a). Consider the intended target audience when deciding if a communication constitutes advertising. ... Read Answer >>
  6. How does being overweight affect my healthcare costs?

    Learn why health-care costs are often higher for overweight and obese patients. Find out how insurers and employers are recovering ... Read Answer >>
Hot Definitions
  1. Put Option

    An option contract giving the owner the right, but not the obligation, to sell a specified amount of an underlying security ...
  2. Frexit

    Frexit – short for "French exit" – is a French spinoff of the term Brexit, which emerged when the United Kingdom voted to ...
  3. AAA

    The highest possible rating assigned to the bonds of an issuer by credit rating agencies. An issuer that is rated AAA has ...
  4. GBP

    The abbreviation for the British pound sterling, the official currency of the United Kingdom, the British Overseas Territories ...
  5. Diversification

    A risk management technique that mixes a wide variety of investments within a portfolio. The rationale behind this technique ...
  6. European Union - EU

    A group of European countries that participates in the world economy as one economic unit and operates under one official ...
Trading Center