Doorbuster

What is a 'Doorbuster'

A doorbuster is a marketing and sales strategy retailers use to get a high volume of customers into their stores. During a doorbuster sale, a particular item or a selection of items is given at a special discount price for a limited period. These sales usually occur during certain holidays.

BREAKING DOWN 'Doorbuster'

The most common holiday door buster deals are during Thanksgiving and Christmas. A doorbuster is a strategy that serves a dual purpose. The goal of these special low price deals is to get customers into the store to buy specific items on sale and also to get them to come in and look around at what other items the store has to offer. The idea behind the "limited time" strategy is to get customers to rush into a particular store in order to take advantage of these deals, but also to dissuade them from going into a competitor's store.

RELATED TERMS
  1. Comparable Store Sales

    The amount of revenue a retail location generated in the most ...
  2. Big Ticket Item

    Big ticket items are high-value items, such as houses and cars, ...
  3. Chain Store Sales

    An indicator that provides information on the monthly sales volumes ...
  4. Store Of Value

    Any form of commodity, asset, or money that has value and can ...
  5. Base Year

    The first of a series of years in an economic or financial index. ...
  6. Special Item

    A large expense or source of income that a company does not expect ...
Related Articles
  1. Personal Finance

    Sneaky Strategies That Fuel Overspending

    Find out how to avoid six of the worst vender ploys this holiday shopping season.
  2. Investing

    5 Retailers Set to Close More Stores in 2016 (FINL, GPS)

    Discover retail stores that have already announced plans to close stores in 2016. Some expect a new economic downturn, which may lead more stores to close.
  3. Personal Finance

    Shop Here for the Best Black Friday Deals

    If you're shopping the post-Thanksgiving sales this year - whether online or in-person - you'll find great bargains at these deep-discounting retailers
  4. Investing

    5 Money-Saving Shopping Tips

    Reducing the amount you spend is the easiest way to make your money grow.
  5. Personal Finance

    Winning Retailers Amid Sales Slump

    Declining department store retail sales and the exceptions to the rule after the end of the Great Recession.
  6. Markets

    Wal-Mart's 3 Most Profitable Lines of Business (WMT)

    Learn about the key drivers of Wal-Mart's profitability as the company is concluding its fourth quarter, which is the period of its highest sales and income.
  7. Markets

    Does Thanksgiving Shopping Really Benefit Retailers?

    Do retailers really benefit by opening their doors to shoppers on Thanksgiving day?
  8. Personal Finance

    You'll Be More Thankful If You Stick To A Thanksgiving Budget. Here's How.

    Before buying your turkey and trimmings, plan and budget to keep costs under control.
  9. Investing

    Key Financial Ratios For The Retail Industry

    The retail industry is measured on sales growth in existing store, forecasted based on foot traffic and ticket data, and the impact on profitability ratios.
  10. Markets

    The Demise of the Department Store (SHLD, M, JCP)

    According to a new report, department stores need to cut down on their physical locations to maximize their sales per square foot.
RELATED FAQS
  1. What is the difference between cost and price?

    Consider how cost affects a product's price. Corporate expenses and the current cost of living both impact the final sticker ... Read Answer >>
  2. How do investors interpret the same store sales ratio when analyzing retail stocks?

    Examine the importance of the same-store sales ratio as a key equity evaluation metric utilized by investors interested in ... Read Answer >>
  3. What components are factored in determining net sales?

    Understand the key components that factor into determining a company's net sales. Learn about the underlying drivers of those ... Read Answer >>
  4. Why is the strategy of 'always be closing' (ABC) popular in retail sales?

    Understand how the term ''always be closing'' is related to retail sales. Learn about the benefits and drawbacks of selling ... Read Answer >>
  5. What key conditions might explain a company's declining net sales in spite of increasing ...

    Explain why a company reports a decline in net sales even though it generates an increase in revenues during the same reporting ... Read Answer >>
  6. Who are Target's (TGT) main competitors?

    Learn more about the discount retailer Target and its competitors. Find out some of the things discount retailers do to increase ... Read Answer >>
Hot Definitions
  1. Quantitative Trading

    Trading strategies based on quantitative analysis which rely on mathematical computations and number crunching to identify ...
  2. Bond Ladder

    A portfolio of fixed-income securities in which each security has a significantly different maturity date. The purpose of ...
  3. Duration

    A measure of the sensitivity of the price (the value of principal) of a fixed-income investment to a change in interest rates. ...
  4. Dove

    An economic policy advisor who promotes monetary policies that involve the maintenance of low interest rates, believing that ...
  5. Cyclical Stock

    An equity security whose price is affected by ups and downs in the overall economy. Cyclical stocks typically relate to companies ...
  6. Front Running

    The unethical practice of a broker trading an equity based on information from the analyst department before his or her clients ...
Trading Center