Doorbuster

What is a 'Doorbuster'

A doorbuster is a marketing and sales strategy retailers use to get a high volume of customers into their stores. During a doorbuster sale, a particular item or a selection of items is given at a special discount price for a limited period. These sales usually occur during certain holidays.

BREAKING DOWN 'Doorbuster'

The most common holiday door buster deals are during Thanksgiving and Christmas. A doorbuster is a strategy that serves a dual purpose. The goal of these special low price deals is to get customers into the store to buy specific items on sale and also to get them to come in and look around at what other items the store has to offer. The idea behind the "limited time" strategy is to get customers to rush into a particular store in order to take advantage of these deals, but also to dissuade them from going into a competitor's store.

RELATED TERMS
  1. Comparable Store Sales

    The amount of revenue a retail location generated in the most ...
  2. Big Ticket Item

    Big ticket items are high-value items, such as houses and cars, ...
  3. Chain Store Sales

    An indicator that provides information on the monthly sales volumes ...
  4. Store Of Value

    Any form of commodity, asset, or money that has value and can ...
  5. Special Item

    A large expense or source of income that a company does not expect ...
  6. Big Box Retailer

    A retail store that occupies an enormous amount of physical space ...
Related Articles
  1. Investing News

    A Mixed Bag for Retailers This Holiday Season

    Which retailers won or lost this holiday season?
  2. Stock Analysis

    5 Retailers Set to Close More Stores in 2016 (FINL, GPS)

    Discover retail stores that have already announced plans to close stores in 2016. Some expect a new economic downturn, which may lead more stores to close.
  3. Savings

    Shop Here for the Best Black Friday Deals

    If you're shopping the post-Thanksgiving sales this year - whether online or in-person - you'll find great bargains at these deep-discounting retailers
  4. Options & Futures

    5 Money-Saving Shopping Tips

    Reducing the amount you spend is the easiest way to make your money grow.
  5. Stock Analysis

    Wal-Mart's 3 Most Profitable Lines of Business (WMT)

    Learn about the key drivers of Wal-Mart's profitability as the company is concluding its fourth quarter, which is the period of its highest sales and income.
  6. Savings

    Winning Retailers Amid Sales Slump

    Declining department store retail sales and the exceptions to the rule after the end of the Great Recession.
  7. Investing News

    Wal-Mart Closes 269 Stores: Why Wal-Mart Express Failed

    Wal-Mart is closing 269 stores from its portfolio to further streamline its operations.
  8. Budgeting

    You'll Be More Thankful If You Stick To A Thanksgiving Budget. Here's How.

    Before buying your turkey and trimmings, plan and budget to keep costs under control.
  9. Economics

    Does Thanksgiving Shopping Really Benefit Retailers?

    Do retailers really benefit by opening their doors to shoppers on Thanksgiving day?
  10. Stock Analysis

    Amazon and Target Win Big With Online Deals (AMZN, TGT)

    This holiday season saw a surge in online and mobile sales. Among the biggest winners were Amazon and Target.
RELATED FAQS
  1. What is the difference between cost and price?

    Consider how cost affects a product's price. Corporate expenses and the current cost of living both impact the final sticker ... Read Answer >>
  2. How do investors interpret the same store sales ratio when analyzing retail stocks?

    Examine the importance of the same-store sales ratio as a key equity evaluation metric utilized by investors interested in ... Read Answer >>
  3. What components are factored in determining net sales?

    Understand the key components that factor into determining a company's net sales. Learn about the underlying drivers of those ... Read Answer >>
  4. What key conditions might explain a company's declining net sales in spite of increasing ...

    Explain why a company reports a decline in net sales even though it generates an increase in revenues during the same reporting ... Read Answer >>
  5. Why is the strategy of 'always be closing' (ABC) popular in retail sales?

    Understand how the term ''always be closing'' is related to retail sales. Learn about the benefits and drawbacks of selling ... Read Answer >>
  6. Who are Target's (TGT) main competitors?

    Learn more about the discount retailer Target and its competitors. Find out some of the things discount retailers do to increase ... Read Answer >>
Hot Definitions
  1. Physical Capital

    Physical capital is one of the three main factors of production in economic theory. It consists of manmade goods that assist ...
  2. Labor Market

    The labor market refers to the supply and demand for labor, in which employees provide the supply and employers the demand. ...
  3. Demand Curve

    The demand curve is a graphical representation of the relationship between the price of a good or service and the quantity ...
  4. Goldilocks Economy

    An economy that is not so hot that it causes inflation, and not so cold that it causes a recession. This term is used to ...
  5. White Squire

    Very similar to a "white knight", but instead of purchasing a majority interest, the squire purchases a lesser interest in ...
Trading Center