Doorbuster

AAA

DEFINITION of 'Doorbuster'

A marketing and sales strategy retailers use to get a high volume of customers into their stores. During a doorbuster sale, a particular item or a selection of items is given at a special discount price for a limited period. These sales usually occur during certain holidays.

INVESTOPEDIA EXPLAINS 'Doorbuster'

The most common holiday door buster deals are during Thanksgiving and Christmas. A doorbuster is a strategy that serves a dual purpose. The goal of these special low price deals is to get customers into the store to buy specific items on sale and also to get them to come in and look around at what other items the store has to offer. The idea behind the "limited time" strategy is to get customers to rush into a particular store in order to take advantage of these deals, but also to dissuade them from going into a competitor's store.

RELATED TERMS
  1. Door Crasher

    A low-priced item of limited quantity typically offered on special, ...
  2. Gross Sales

    A measure of overall sales that isn't adjusted for customer discounts ...
  3. Chain Store Sales

    An indicator that provides information on the monthly sales volumes ...
  4. Retail Sales

    An aggregated measure of the sales of retail goods over a stated ...
  5. Like-For-Like Sales

    A comparison of this year's sales to last year's sales in a particular ...
  6. Same-Store Sales

    A statistic used in retail industry analysis that compares the ...
RELATED FAQS
  1. What are the key differences between marketing and advertising?

    The key differences between marketing and advertising are based on how each term defines a separate function in the process ... Read Full Answer >>
  2. How can a business determine its most effective value proposition?

    To determine its most effective value proposition, a company must make a purposeful effort to craft a unique value proposition ... Read Full Answer >>
  3. Why does an investor need to understand the click-through rate in the Internet sector?

    An investor needs to understand the click-through rate in the Internet sector because it directly affects the success of ... Read Full Answer >>
  4. What is a value proposition canvas and how is it created?

    A value proposition canvas is a graphic tool created to help a business map out the key elements about its products or services ... Read Full Answer >>
  5. How can small businesses manufacture demand?

    Small businesses can manufacture demand by both looking at the market for their product and service and by looking for ways ... Read Full Answer >>
  6. How important are business ethics in running a profitable business?

    A number of factors play a part in making a business profitable, including expert management teams, dedicated and productive ... Read Full Answer >>
Related Articles
  1. Markets

    Consumer Spending As A Market Indicator

    What people buy and where they shop can provide valuable information about the economy.
  2. Fundamental Analysis

    Analyzing Retail Stocks

    To analyze retail stocks, investors need to be aware of the most common metrics used. Find out what they are.
  3. Budgeting

    Layaway Plans: Get The Goods Without Going Into Debt

    If using a layaway plan keeps you from having to use your credit card, it could be a smart move.
  4. Credit & Loans

    Store Credit Cards: Do The Incentives Pay Off?

    Check out the pros and cons behind store credit cards; they might actually help you save money.
  5. Options & Futures

    Shopping Online: Convenience, Bargains And A Few Scams

    Shopping from the comfort of your couch has major benefits - and some unpleasant side effects.
  6. Economics

    Explaining Brand Equity

    The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent.
  7. Personal Finance

    How Agile Project Management Changed Zara

    Zara has created a competitive advantage in the retail industry by using a supply chain centered on agile project management.
  8. Mutual Funds & ETFs

    Is Amazon a Prime Pick for Your Portfolio?

    Eyeing Amazon? Thanks to innovation and diversification, it has high odds of being a long-term winner. Here's why.
  9. Investing

    Using Technology To Tune Out Market Noise

    Today’s technology-centric culture allows us to have access to information anytime. As investors, we can be informed of market moving news as it happens.
  10. Economics

    What are Consumer Goods?

    Products that are purchased for consumption by the average consumer. Clothing, food, automobiles and jewelry are all examples of consumer goods

You May Also Like

Hot Definitions
  1. Adverse Selection

    1. The tendency of those in dangerous jobs or high risk lifestyles to get life insurance. 2. A situation where sellers have ...
  2. Wash Trading

    The process of buying shares of a company through one broker while selling shares through a different broker. Wash trading ...
  3. Fixed-Income Arbitrage

    An investment strategy that attempts to profit from arbitrage opportunities in interest rate securities. When using a fixed-income ...
  4. Venture-Capital-Backed IPO

    The selling to the public of shares in a company that has previously been funded primarily by private investors. The alternative ...
  5. Merger Arbitrage

    A hedge fund strategy in which the stocks of two merging companies are simultaneously bought and sold to create a riskless ...
  6. Market Failure

    An economic term that encompasses a situation where, in any given market, the quantity of a product demanded by consumers ...
Trading Center