Drip Marketing

Filed Under »
Dictionary Says

Definition of 'Drip Marketing'

A strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeat exposure to its recipients of the goods and services that are advertised.

Investopedia Says

Investopedia explains 'Drip Marketing'

Drip marketing used to be done chiefly with paper mail and flyers. The internet is now also commonly used as well. Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times.

Articles Of Interest

  1.

    What Is A Pyramid Scheme?

    Considering joining an "investment club" that promises phenomenal returns on your sign-up fee? Read this article and think again!

  2. The Marketing Director's Pitch

    Are your shoulder's wide enough to carry a company's reputation?

  3. Sales Director Career Provides Daily Challenge

    Find out what you need to do to close the deal on this investment management position.

  4. The Green Marketing Machine

    Don't let corporations greenwash their dirty laundry. Learn how to spot a phony.

  5. Generational Marketing: Harvest The Whole Family Tree

    Attract new clients by tailoring your message to specific age groups.

  6. The Lucrative World Of Third-Party Marketing

    Hedge funds don't sell themselves. Marketing experts reel in the big fish.

  7. Top 5 Ways Restaurants Make You Spend More

    The next time you eat out, watch for these common restaurant tricks that undermine your dining budget.

  8. In Small Business, Success Is Spelled With 5 "C"s

    Incorporating these steps will help your business thrive in a competitive market.

  9. Multi-Level Marketing

    Learn how to differentiate between a legitimate marketing strategy and a pyramid scheme.

  10. How Business Owners Can Attract Word-Of-Mouth Referrals

    Being average is not an accomplishment. To thrive and grow, you and your business need to stand out.
comments powered by Disqus
Marketplace
Hot Definitions

  1. Xenocurrency

    A currency that trades in markets outside of its domestic borders.

  2. Wanton Disregard

    A standard of severe negligence. Wanton disregard is a very serious accusation that indicates that a person behaved extremely recklessly.

  3. Ultra ETF

    A class of exchange-traded funds (ETF) that employs leverage in an effort to achieve double the return of a set benchmark.

  4. Toehold Purchase

    A purchase of less than 5% of a target company's outstanding stockmade by an acquiring company. A toehold purchase of just under 5%, while not a significant stake in a firm, allows the shareholders a "toe-holds" grip on the company and its decision making.

  5. Samurai Bond

    A yen-denominated bond issued in Tokyo by a non-Japanese company and subject to Japanese regulations.

  6. Chartalism

    A non-mainstream theory of money that emphasizes the impact of government policies and activities on the value of money.
Trading Center
http://sp.fastclick.net/ad/tr/10858-64082-15546-0?mpt=dbd3e7530118e2da8c76897acaa66c4d