Drip Marketing

AAA

DEFINITION of 'Drip Marketing'

A strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. Drip marketing endeavors to create sales through long-term repeat exposure to its recipients of the goods and services that are advertised.

INVESTOPEDIA EXPLAINS 'Drip Marketing'

Drip marketing used to be done chiefly with paper mail and flyers. The internet is now also commonly used as well. Many forms of drip marketing rely on the "Law of 29", which states that most prospects will not buy something until they see an ad for it at least 29 times.

RELATED TERMS
  1. Nonprofit Marketing

    Activities and strategies employed by a nonprofit organization ...
  2. DAGMAR

    A marketing approach used to measure the results of an advertising ...
  3. Below The Line Advertising

    In general, an advertising strategy in which a product is promoted ...
  4. Comparative Advertising

    A marketing strategy in which a company shows how its product ...
  5. Law Of 29

    A belief held by some marketers that on average a prospective ...
  6. Green Marketing

    Marketing products and services based on environmental factors ...
Related Articles
  1. Fundamental Analysis

    The Green Marketing Machine

  2. Herbalife has been accused of running a pyramid scheme
    Active Trading

    What Is A Pyramid Scheme?

  3. Professionals

    The Marketing Director's Pitch

  4. Professionals

    Sales Director Career Provides Daily ...

Hot Definitions
  1. Capitulation

    When investors give up any previous gains in stock price by selling equities in an effort to get out of the market and into ...
  2. Turkey

    Slang for an investment that yields disappointing results or turns out worse than expected. Failed business deals, securities ...
  3. Conduit Issuer

    An organization, usually a government agency, that issues municipal securities to raise capital for revenue-generating projects ...
  4. Financing Entity

    The party in a financing arrangement that provides money, property, or another asset to an intermediate entity or financed ...
  5. Hyperinflation

    Extremely rapid or out of control inflation. There is no precise numerical definition to hyperinflation. Hyperinflation is ...
  6. Gross Rate Of Return

    The total rate of return on an investment before the deduction of any fees or expenses. The gross rate of return is quoted ...
Trading Center