Early Majority


DEFINITION of 'Early Majority'

The first sizable segment of a population to adopt an innovative technology. The early majority tends to be roughly 34% of the population, and will adopt a new product after seeing it used successfully by either "innovators" and "early adopters" that they know personally. People in this segment are less affluent and less educated than innovators and early adopters, but are willing to take a chance with a new product.

BREAKING DOWN 'Early Majority'

Populations in innovation adoption are broken into five primary segments: innovators (the first to adopt an innovation), early adopters, early majority, late majority and laggards. Companies use the diffusion of innovation theory to evaluate how long it will take a new product to be adopted by at least 50% of the population. "Innovators" and "early adopters" tend to try a new product out relatively quickly, but it may take a while for the early majority to feel comfortable enough with the technology to make a purchase.

  1. Early Adopter

    An individual or business who uses a new product or technology ...
  2. Late Majority

    The last sizable segment of a population to adopt an innovative ...
  3. Development Stage

    A company that is in a preliminary or early state of its corporate ...
  4. Proprietary Technology

    A process, tool, system or similar item that is the property ...
  5. Return On Innovation Investment

    A performance measure used to evaluate the effectiveness of a ...
  6. Patent

    A government license that gives the holder exclusive rights to ...
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