Investopedia explains 'Early Majority'
Populations in innovation adoption are broken into five primary segments: innovators (the first to adopt an innovation), early adopters, early majority, late majority and laggards. Companies use the diffusion of innovation theory to evaluate how long it will take a new product to be adopted by at least 50% of the population. "Innovators" and "early adopters" tend to try a new product out relatively quickly, but it may take a while for the early majority to feel comfortable enough with the technology to make a purchase.
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