Elastic

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What does 'Elastic' mean

An economic term referring to the change in behavior that buyers and sellers have in response to a price change for a good or service. The quantity of that good or service reacts to price changes, and the degree to which it reacts determines how elastic or inelastic it is. The elasticity of a good or service can vary according to the amount of close substitutes, its relative cost and the amount of time that has elapsed since the price change occurred.

BREAKING DOWN 'Elastic'

Companies that operate in very fierce and competitive industries provide goods or services that are very elastic because these companies tend to be price takers. For example, the airline industry is very elastic because all airlines offer a very similar service (getting passengers from point A to point B). For the most part, an airline company can't have prices that are significantly different from those of its competitors because this can result a huge loss of business to competitors.

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