Electronic Retailing - E-tailing

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DEFINITION of 'Electronic Retailing - E-tailing'

The sale of goods and services through the Internet. Electronic retailing, or e-tailing, can include business-to-business and business-to-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising.


It is a play on the words "retail" and "e-commerce."

INVESTOPEDIA EXPLAINS 'Electronic Retailing - E-tailing'

E-tailing requires businesses to tailor traditional business models to the rapidly changing face of the Internet and its users. E-tailers are not restricted solely to the Internet, and some brick-and-mortar businesses also operate websites to reach consumers. Online retailing is normally referred to as e-tailing.

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