Elevator Pitch

AAA

DEFINITION of 'Elevator Pitch'

A slang term used to describe a brief speech that outlines an idea for a product, service or project. The name comes from the notion that the speech should be delivered in the short time period of an elevator ride, usually 20-60 seconds.

In the financial world, the speech refers to an entrepreneur's attempt to convince a venture capitalist that a business idea is worth investing in.

INVESTOPEDIA EXPLAINS 'Elevator Pitch'

Venture capitalists use the quality of the elevator speech as a way to judge whether to continue with an idea. The elevator pitch is also used by project managers, salespeople and jobseekers as a way to market themselves or their ideas. An elevator pitch should include why your product, idea or project is worth investing in by explaining such things as the features, benefits and cost savings.

RELATED TERMS
  1. Twit Pitch

    A slang term used to describe an overview of a product or service ...
  2. Escalator Pitch

    A slang term used to describe the quick delivery of a presentation ...
  3. Angel Investor

    An investor who provides financial backing for small startups ...
  4. Venture Capital

    Money provided by investors to startup firms and small businesses ...
  5. Love Money

    Seed money or capital given by family or friends to an entrepreneur ...
  6. Bootstrap

    A situation in which an entrepreneur starts a company with little ...
Related Articles
  1. Cashing In On The Venture Capital Cycle
    Fundamental Analysis

    Cashing In On The Venture Capital Cycle

  2. Getting To Know Business Models
    Entrepreneurship

    Getting To Know Business Models

  3. Seek An Adventure In Venture Capital
    Personal Finance

    Seek An Adventure In Venture Capital

  4. Top 9 Venture Capital Interview Questions ...
    Entrepreneurship

    Top 9 Venture Capital Interview Questions ...

comments powered by Disqus
Hot Definitions
  1. Odious Debt

    Money borrowed by one country from another country and then misappropriated by national rulers. A nation's debt becomes odious ...
  2. Takeover

    A corporate action where an acquiring company makes a bid for an acquiree. If the target company is publicly traded, the ...
  3. Harvest Strategy

    A strategy in which investment in a particular line of business is reduced or eliminated because the revenue brought in by ...
  4. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  5. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
  6. Pareto Principle

    A principle, named after economist Vilfredo Pareto, that specifies an unequal relationship between inputs and outputs. The ...
Trading Center