End-User

DEFINITION of 'End-User'

The true consumer of a product or service. The term "end-user" is used to distinguish the person who will actually work with the good or service from individuals who are involved in other stages of its development, production and distribution.

BREAKING DOWN 'End-User'

In order to create a successful product or service, the people who create, develop, test and market it must think not of their own needs, but of the end-user's. For example, a computer programmer designing forex trading software would need to think about the level of computer knowledge and forex knowledge the end user will have (among other considerations) in order to design software that will accommodate the end-user's existing knowledge, ability and needs.



The Securities and Exchange Commission has also used the term "end-user" to refer to consumers of investment products.

RELATED TERMS
  1. Business To Consumer - B To C

    Business or transactions conducted directly between a company ...
  2. ISP (Internet Service Provider)

    A company that provides consumers, businesses, and other Internet ...
  3. Productize

    To take a new service, product or product feature - that a company ...
  4. Technology Sector

    A category of stocks relating to the research, development and/or ...
  5. Value Chain

    A high-level model of how businesses receive raw materials as ...
  6. Market Research

    The process of assessing the viability of a new product or service ...
Related Articles
  1. Investing Basics

    Revenue Projections Show Profit Potential

    Examining how a company makes money can offer clues about its earnings potential.
  2. Markets

    Why European Energy Business Is in Decline

    We look at what's hitting the European energy business and the outlook for the sector in the mid- to long-term.
  3. Forex Education

    Working In Finance: 5 Forex Careers

    The forex markets can be both exciting and lucrative. Find out what jobs exist in this space and how to get them.
  4. Products and Investments

    How to Create a New Financial Product in 10 Steps

    The 10 steps outlined here are essential to the creation of a new financial product.
  5. Forex Education

    Forex Automation Software For Hands-Free Trading

    Automated forex trading software scans the market for favorable trades based on your input. Find out more about this valuable forex tool.
  6. Investing

    The Industry Handbook: Software Industry

    Discover how the software industry has changed throughout the years to become a mainstay for businesses from programming to software as a service.
  7. Economics

    Understanding the Product Life Cycle

    Product life cycle is the period of time during which a product is conceived and developed, brought to market and eventually removed from the market.
  8. Economics

    Understanding Product Differentiation

    Product differentiation is a marketing tool companies use to distinguish their products or services from the competition’s.
  9. Savings

    Teaching Financial Literacy To Kids: Goods And Services

    It's important that kids understand how resources are used to provide goods and services, and how they are made, distributed, consumed and exchanged.
  10. Professionals

    Steps For Adding New Services To Your Finance Business

    Advisors who seek to add additional lines of business to their practices need to carefully consider all the factors involved.
RELATED FAQS
  1. What is the difference between research and development and product development?

    Understand the difference between research and development and product development. Learn why a company would want to invest ... Read Answer >>
  2. What distinguishes the financial services sector from the banks?

    Learn about the difference between the banking industry and the financial services sector and how to distinguish financial ... Read Answer >>
  3. What is the difference between product differentiation and price discrimination?

    Learn about product differentiation and price discrimination, how the two strategies are used in marketing and economics, ... Read Answer >>
  4. Is there any way to reverse the law of diminishing marginal returns?

    Learn more about how consumer spending, supply and demand impact production decisions. Find out more about the law of diminishing ... Read Answer >>
  5. What are some ways a company can expand its product line?

    Understand what a product line is and why it's important. Learn about specific ways in which a company can expand its product ... Read Answer >>
  6. How are industrial goods different from consumer goods?

    Understand the difference between industrial goods and consumer goods, and learn the different types of industrial goods ... Read Answer >>
Hot Definitions
  1. MACD Technical Indicator

    Moving Average Convergence Divergence (or MACD) is a trend-following momentum indicator that shows the relationship between ...
  2. Over-The-Counter - OTC

    Over-The-Counter (or OTC) is a security traded in some context other than on a formal exchange such as the NYSE, TSX, AMEX, ...
  3. Quarter - Q1, Q2, Q3, Q4

    A three-month period on a financial calendar that acts as a basis for the reporting of earnings and the paying of dividends.
  4. Weighted Average Cost Of Capital - WACC

    Weighted average cost of capital (WACC) is a calculation of a firm's cost of capital in which each category of capital is ...
  5. Basis Point (BPS)

    A unit that is equal to 1/100th of 1%, and is used to denote the change in a financial instrument. The basis point is commonly ...
  6. Sharing Economy

    An economic model in which individuals are able to borrow or rent assets owned by someone else.
Trading Center