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Definition of 'Enduring Purpose'
Similar to a corporate mission statement, enduring purpose is a combination of a company's goals, attitudes, and beliefs.
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Investopedia explains 'Enduring Purpose'
A company's enduring purpose defines the business and attempts to describe its vision and core values. It is considered the guiding principle which all employees are supposed to follow.
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Search results for 'Enduring Purpose'
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http://www.investopedia.com/articles/trading/04/011404.asp
... see the market is as a disorganized crowd of individuals whose sole common purpose
is to ... The story is a familiar one: an enduring bull market in some commodity ...
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