Enduring Purpose

AAA

DEFINITION of 'Enduring Purpose'

A public statement regarding a company's core principles, defining values, as well as its short- and long-term goals. An enduring purpose is similar to a mission statement and serves to provide a guide as to the company's past and present direction. An enduring purpose can encompass both financial and non-financial goals.

INVESTOPEDIA EXPLAINS 'Enduring Purpose'

A company's enduring purpose defines the business and attempts to describe its vision and core values. It is considered the guiding principle that all employees are supposed to follow. An enduring purpose can be very important to those wishing to invest in companies that are in sync with their own values. For example, the green movement has even spawned its own index. Recently, Standard & Poor's introduced a new "carbon-efficient index," featuring leading companies in emerging markets that are ecologically conscious.

RELATED TERMS
  1. Mission Statement

    A short sentence or paragraph used by a company to explain, in ...
  2. Business Model

    The plan implemented by a company to generate revenue and make ...
  3. Social Responsibility

    The idea that companies should embrace its social responsibilities ...
  4. Credo

    A Latin word which means "a set of fundamental beliefs or a guiding ...
  5. Adverse Domination

    A legal doctrine that allows regulators to bring litigation against ...
  6. Entitlement Offer

    An offer to purchase a security or other asset that cannot be ...
Related Articles
  1. Evaluating A Company's Management
    Active Trading Fundamentals

    Evaluating A Company's Management

  2. Sinful Investing: Is It For You?
    Investing Basics

    Sinful Investing: Is It For You?

  3. How You Depend On Qualcomm Every Day
    Stock Analysis

    How You Depend On Qualcomm Every Day

  4. Examples Of Using SWOT Analysis To Get ...
    Investing Basics

    Examples Of Using SWOT Analysis To Get ...

comments powered by Disqus
Hot Definitions
  1. Letter Of Credit

    A letter from a bank guaranteeing that a buyer's payment to a seller will be received on time and for the correct amount. ...
  2. Due Diligence - DD

    1. An investigation or audit of a potential investment. Due diligence serves to confirm all material facts in regards to ...
  3. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  4. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  5. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  6. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
Trading Center