Enduring Purpose
 |
Definition of 'Enduring Purpose'A public statement regarding a company's core principles, defining values, as well as its short- and long-term goals. An enduring purpose is similar to a mission statement and serves to provide a guide as to the company's past and present direction. An enduring purpose can encompass both financial and non-financial goals. |
 |
Investopedia explains 'Enduring Purpose'A company's enduring purpose defines the business and attempts to describe its vision and core values. It is considered the guiding principle that all employees are supposed to follow. An enduring purpose can be very important to those wishing to invest in companies that are in sync with their own values. For example, the green movement has even spawned its own index. Recently, Standard & Poor's introduced a new "carbon-efficient index," featuring leading companies in emerging markets that are ecologically conscious. |
Related Definitions
Articles Of Interest
-
Evaluating A Company's Management
Financial statements don't tell you everything about a company's health. Investigate the management behind the numbers! -
Sinful Investing: Is It For You?
Sin stocks may seen outright undesirable to some, but these "naughty" industries bring stable returns - even in hard times. -
The Path To Becoming A CEO
Think you have what it takes to be chief executive? Find out what those at the top have in common. -
Wall Street Writers: A Behind-The-Scenes Career
Regulators, sales people and clients all look to communications professionals to help them navigate the markets. -
Wall Street’s Glass Ceiling
It’s tough to boast that there are more female CEOs than ever before when they make up only 4.2% of the total. -
Internships: Find The Best One For You
It only takes a little legwork to land a prestigious career while you're still in college. -
Is Lululemon's Chief Product Officer to Blame For Sheer Debacle?
Lululemon announced April 3 that Chief Product Officer Sheree Waterson was leaving the company as of April 15. Assigning blame might appease the board, but it shouldn't do anything for investors. -
Schulze Plus Joly Equals Success?
Best Buy founder Richard Schulze announced March 25 that he was dropping his bid for the company and rejoining the board as Chairman Emeritus. Two other former board members are rejoining as ... -
Is it Time To See Through Lululemon?
Lululemon has pulled 17% of its women's bottoms due to a quality problem. It turns out that its latest batch of black luon yoga pants, which combine Lycra spandex with nylon, were virtually see ... -
These Companies Could Buy Back Up To 40% Of Their Own Stock
It's usually a great sign when companies buyback their own stock, and these companies are ripe for just that.
Free Annual Reports
