Enduring Purpose

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Dictionary Says

Definition of 'Enduring Purpose'

Similar to a corporate mission statement, enduring purpose is a combination of a company's goals, attitudes, and beliefs.
Investopedia Says

Investopedia explains 'Enduring Purpose'

A company's enduring purpose defines the business and attempts to describe its vision and core values. It is considered the guiding principle which all employees are supposed to follow.

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'Enduring Purpose'

  • How The Power Of The Masses Drives The Market

    http://www.investopedia.com/articles/trading/04/011404.asp
    ... see the market is as a disorganized crowd of individuals whose sole common purpose
    is to ... The story is a familiar one: an enduring bull market in some commodity ...

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