DEFINITION of 'Eva Longoria Stock Index'
A stock index comprised of companies related to the actress Eva Longoria. Some analysts believe that Eva Longoria has enough influence over consumers that her endorsements will materially affect product sales.
BREAKING DOWN 'Eva Longoria Stock Index'
On the popular television show "Desperate Housewives", Longoria often promotes consumer goods. Outside of acting, she has endorsement deals with companies such as Hanes, Bebe and L'Oreal. These companies are included in the Eva Longoria Stock Index, under the premise that her fans will increase the revenues of the promoted products.