Exclusive Assortment

AAA

DEFINITION of 'Exclusive Assortment'

A merchandising strategy in which a retailer displays the product line of a single manufacturer. An exclusive assortment may be part of an exclusive arrangement between a manufacturer and a retailer, or because the retailer seeks to brand itself as the best location for a particular manufacturer's products. It is less likely because the manufacturer does not allow the sale of its competitors' products by a retailer, as this is often deemed illegal as it is an anti-competitive tactic.

INVESTOPEDIA EXPLAINS 'Exclusive Assortment'

An exclusive assortment strategy can result in a retailer having both a narrow variety and shallow assortment of products. The depth of assortment is limited because only one manufacturer's products for a particular line are carried, and the variety is potentially narrowed if the manufacturer does not make many different products.

RELATED TERMS
  1. Shadow Inventory

    A term that refers to real estate properties that are either ...
  2. Economics

    A social science that studies how individuals, governments, firms ...
  3. Inventory

    The raw materials, work-in-process goods and completely finished ...
  4. Demand

    An economic principle that describes a consumer's desire and ...
  5. Complement

    A good or service that is used in conjunction with another good ...
  6. Marginal Rate of Technical Substitution

    The rate at which one factor has to be decreased in order to ...
Related Articles
  1. Measuring Company Efficiency
    Fundamental Analysis

    Measuring Company Efficiency

  2. Inventory Valuation For Investors: FIFO ...
    Fundamental Analysis

    Inventory Valuation For Investors: FIFO ...

  3. Understanding The Cash Conversion Cycle
    Investing Basics

    Understanding The Cash Conversion Cycle

  4. Analyzing Retail Stocks
    Fundamental Analysis

    Analyzing Retail Stocks

comments powered by Disqus
Hot Definitions
  1. Ghosting

    An illegal practice whereby two or more market makers collectively attempt to influence and change the price of a stock. ...
  2. Elasticity

    A measure of a variable's sensitivity to a change in another variable. In economics, elasticity refers the degree to which ...
  3. Tangible Common Equity - TCE

    A measure of a company's capital, which is used to evaluate a financial institution's ability to deal with potential losses. ...
  4. Yield To Maturity (YTM)

    The rate of return anticipated on a bond if held until the maturity date. YTM is considered a long-term bond yield expressed ...
  5. Net Present Value Of Growth Opportunities - NPVGO

    A calculation of the net present value of all future cash flows involved with an additional acquisition, or potential acquisition. ...
  6. Gresham's Law

    A monetary principle stating that "bad money drives out good." In currency valuation, Gresham's Law states that if a new ...
Trading Center