Definition of 'Exclusive Assortment'
A merchandising strategy in which a retailer displays the product line of a single manufacturer. An exclusive assortment may be part of an exclusive arrangement between a manufacturer and a retailer, or because the retailer seeks to brand itself as the best location for a particular manufacturer's products. It is less likely because the manufacturer does not allow the sale of its competitors' products by a retailer, as this is often deemed illegal as it is an anti-competitive tactic.
|
