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Investopedia explains 'Fighting The Tape'
Someone who is buying stocks while the overall market is falling is said to be fighting the tape. Many traders say that fighting the tape is a cardinal sin. In volatile markets, however, choosing to fight the tape can lead to profitable trades, since such markets can make directional changes very quickly and abruptly. Conversely, traders can also lose their shirts if the market continues to move against them for a prolonged period.
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