Investopedia explains 'Follow-On Offering'
Unlike an IPO, which includes a price range that the company is looking to sell shares at, the price of a follow-on offering is market-driven. Because the company is already publicly traded, it has been consistently valued by investors for at least a year before the follow-on offering is floated. Thus, any investment bank working on the offering will often focus on marketing efforts, rather than valuation.
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