Definition of 'Franchise P/E'
The expected value of new business opportunities available to a business. The franchise approach to evaluating a company breaks down the company's observed P/E into two primary components: the P/E coming from the company's business activities (base P/E) and the franchise P/E. In this sense, the franchise P/E = observed P/E - base P/E. It is a function of the rate of return on a business opportunity (the franchise factor) relative to the size of the opportunity (the growth factor).
Franchise Factor (FF) x Growth Factor (G) = (1/k - 1/ROE) x g/(k-g), where:
k = cost of equity g = growth
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