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Front Office

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Dictionary Says

Definition of 'Front Office'

The sales personnel and corporate finance employees in a financial services company. It's in the front office where revenues are generated.
Investopedia Says

Investopedia explains 'Front Office'

A financial services company is logically broken up into three parts: the front office includes sales personnel and corporate finance, the middle office manages risk and IT resources, and the back office provides administrative and support services.

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