Fujio Cho

DEFINITION of 'Fujio Cho'

The chairman and former president of Toyota Motor Corporation. He joined the company in 1960, became president in 1999 and chairman in 2006. Cho is known for helping to Americanize the company while keeping its conservative, traditional Japanese structure.


Born in 1937 in Tokyo, Cho earned his law degree from Tokyo University then went to work for Toyota. He is one of the first people outside of the Toyoda family to be put in charge of the company and he helped Toyota become the largest automobile manufacturer in the world. In 2004, Time magazine named Cho to its 100 most influential people list.