Game Changer

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DEFINITION of 'Game Changer'

1. A person who is a visionary.


2. A company that alters its business strategy and conceives an entirely new business plan. This type of company switches up and forms a new business strategy in order to compete directly or indirectly with competitors. A game changer changes the way that something is done, thought about or made.

INVESTOPEDIA EXPLAINS 'Game Changer'

1. A game changer has new and different ideas that stand out from the crowd. This person has an idea that completely changes the way a situation develops. Companies employ this tactic to create ideas or events that change the outcome of a plan.
2. A visionary strategist uses creative innovation to alter their business plans, or conceives an entirely new plan by exploring new locations and different products.

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