DEFINITION of 'Gator'

The name of a software company best known for its adware products. Adware is pop-up interest advertising and Gator was one of the first companies to promote widespread adware. In addition to pop-up advertising, Gator adware tracks an online user's browsing habits and also silently downloads its software which can create significant computer problems for users by creating arbitrary coding. Some of the most common sites that utilized Gator adware and software installation include Limewire, eWallet and KaZaa.

BREAKING DOWN 'Gator'

The company, which was founded in 1998, changed its name from Gator to Claria Corporation in 2003, but ended up going completely out of business in 2008. Gator's software, also known as Gain AdServer remains installed on millions of PCs.

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