Gator

DEFINITION of 'Gator'

The name of a software company best known for its adware products. Adware is pop-up interest advertising and Gator was one of the first companies to promote widespread adware. In addition to pop-up advertising, Gator adware tracks an online user's browsing habits and also silently downloads its software which can create significant computer problems for users by creating arbitrary coding. Some of the most common sites that utilized Gator adware and software installation include Limewire, eWallet and KaZaa.

BREAKING DOWN 'Gator'

The company, which was founded in 1998, changed its name from Gator to Claria Corporation in 2003, but ended up going completely out of business in 2008. Gator's software, also known as Gain AdServer remains installed on millions of PCs.

RELATED TERMS
  1. Adware

    A software package that plays, displays or downloads advertisements ...
  2. Pop-Up Retail

    A retail store that is opened temporarily to take advantage of ...
  3. Ad Blocking Software

    Ad blocking software removes advertisements from websites. Some ...
  4. Business Software & Services Industry ...

    An exchange-traded fund (ETF) that invests in business software ...
  5. Software As A Service - SaaS

    A cloud-computing approach to providing users with access to ...
  6. Currency Trading Software

    Trading software to help the currency trader with forex trading ...
Related Articles
  1. Investing

    The Top 10 Hidden Factors Affecting Software Stocks

    Want to invest in software? Here are the most important factors affecting profits, revenues, and stock price of software companies
  2. Personal Finance

    World's top 10 Software Companies

    Want to invest in software stocks but finding it difficult to identify companies with major software revenue? Here is a list of top software companies
  3. Trading Systems & Software

    The Vital Importance of Choosing The Right Day Trading Software

    Software has made day trading quick and automatic--all the more reason to be as painstaking as possible when choosing the right one for your needs.
  4. Investing News

    How Intuit's Transition to the Cloud Has Driven Revenue Growth (INTU)

    Learn how Intuit is transitioning its users to the cloud, and how the company's revenue growth is being affected in the short and long terms.
  5. Stock Analysis

    The 5 Biggest Chinese Software Companies (CHL, TCEHY)

    Read about the five largest and most influential software companies in China, including a new startup considered to be an upcoming superstar.
  6. Investing

    Bye, Mad Men: How the Net Is Changing Advertising (FB, TWTR)

    The Internet and digital media are changing the way companies advertise and market themselves. More targeted, varied and faster advertising is possible.
  7. Savings

    Use Financial Software

    Check out these 8 easy steps that can help you take the confusion out of your personal finances
  8. Forex Education

    Forex Automation Software For Hands-Free Trading

    Automated forex trading software scans the market for favorable trades based on your input. Find out more about this valuable forex tool.
  9. Taxes

    Tax Software Vs a CPA: Which Is Right For You?

    There are occasions when software will suffice, and others that require an accountant’s expertise. Here how to decide which is right for you.
  10. Investing

    Ad Blockers Could Spell A Boom For Publishers  

    In a free content world, largely subsidized by advertising, ad blockers can eat into publishing revenues. But, publishers can still stand to gain.
RELATED FAQS
  1. How does portfolio management software work?

    Discover the functions of various complexity levels of portfolio management software, and learn how traders utilize portfolio ... Read Answer >>
  2. What is the best software for calculating the cash budget of an individual?

    Explore the options and features of several leading personal finance tools to find the best software for calculating your ... Read Answer >>
  3. What are the key differences between marketing and advertising?

    Understanding the role advertising plays in the marketing mix will help business owners define their promotional strategies ... Read Answer >>
  4. How do Internet companies profit if they give away their services for free?

    Learn how companies in the Internet sector make a profit when service, content and user applications are offered at no cost ... Read Answer >>
  5. What are some of the better types of financial analysis software?

    Discover what features make for good financial analysis software, some popular options and why analysts need to pick the ... Read Answer >>
  6. What is the best general ledger software for small businesses?

    Learn more about accounting software and general ledger features. Find out how to choose the right program for small business ... Read Answer >>
Hot Definitions
  1. Law Of Demand

    A microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer ...
  2. Cost Of Debt

    The effective rate that a company pays on its current debt. This can be measured in either before- or after-tax returns; ...
  3. Yield Curve

    A line that plots the interest rates, at a set point in time, of bonds having equal credit quality, but differing maturity ...
  4. Stop-Limit Order

    An order placed with a broker that combines the features of stop order with those of a limit order. A stop-limit order will ...
  5. Keynesian Economics

    An economic theory of total spending in the economy and its effects on output and inflation. Keynesian economics was developed ...
  6. Society for Worldwide Interbank Financial Telecommunications ...

    A member-owned cooperative that provides safe and secure financial transactions for its members. Established in 1973, the ...
Trading Center