Gator

AAA

DEFINITION of 'Gator'

The name of a software company best known for its adware products. Adware is pop-up interest advertising and Gator was one of the first companies to promote widespread adware. In addition to pop-up advertising, Gator adware tracks an online user's browsing habits and also silently downloads its software which can create significant computer problems for users by creating arbitrary coding. Some of the most common sites that utilized Gator adware and software installation include Limewire, eWallet and KaZaa.

INVESTOPEDIA EXPLAINS 'Gator'

The company, which was founded in 1998, changed its name from Gator to Claria Corporation in 2003, but ended up going completely out of business in 2008. Gator's software, also known as Gain AdServer remains installed on millions of PCs.

RELATED TERMS
  1. Durables

    A category of consumer goods, durables are products that do not ...
  2. Consumer Cyclicals

    A category of stocks that rely heavily on the business cycle ...
  3. Basic Materials Sector

    A category of stocks that accounts for companies involved with ...
  4. Capital Goods Sector

    A category of stocks related to the manufacture or distribution ...
  5. Technology Sector

    A category of stocks relating to the research, development and/or ...
  6. Big Data

    The growth in the volume of structured and unstructured data, ...
Related Articles
  1. Technology Sector Funds
    Mutual Funds & ETFs

    Technology Sector Funds

  2. The History Of Information Machines
    Fundamental Analysis

    The History Of Information Machines

  3. Don't Be Misled By Investment Advertising
    Home & Auto

    Don't Be Misled By Investment Advertising

  4. The Green Marketing Machine
    Fundamental Analysis

    The Green Marketing Machine

comments powered by Disqus
Hot Definitions
  1. Due Diligence - DD

    1. An investigation or audit of a potential investment. Due diligence serves to confirm all material facts in regards to ...
  2. Certificate Of Deposit - CD

    A savings certificate entitling the bearer to receive interest. A CD bears a maturity date, a specified fixed interest rate ...
  3. Days Sales Of Inventory - DSI

    A financial measure of a company's performance that gives investors an idea of how long it takes a company to turn its inventory ...
  4. Accounts Payable - AP

    An accounting entry that represents an entity's obligation to pay off a short-term debt to its creditors. The accounts payable ...
  5. Ratio Analysis

    Quantitative analysis of information contained in a company’s financial statements. Ratio analysis is based on line items ...
  6. Days Payable Outstanding - DPO

    A company's average payable period. Calculated as: ending accounts payable / (cost of sales/number of days).
Trading Center